MY PRODUCT: Germbox consists of a good size box made with r

MY PRODUCT: Germbox consists of a good size box made with recycle… MY PRODUCT: Germbox consists of a good size box made with recycle plastic, which has ultraviolet light in each corner and this light helps to kill germs, this box is charged with sunlight or you also have the option of using a standard charger. The battery we use is the Li-ion batteries since Li-ion batteries contain less toxic metals than other types of batteries which may contain lead or cadmium, they are generally categorized as non-hazardous waste. Li-ion battery elements including iron, copper, nickel and cobalt are considered safe for incinerators and landfills. These metals can be recycled.SOCIAL MEDIA I USE: INSTAGRAM, FACEBOOK, YOUTUBE (YOU CAN ADD MORE) How big is social media? Try a quick Internet search for “How many tweets have been sent today” or “How much the average Facebook user posts in a month.” The answers will give you a sense of the amount of time consumers spend interacting on social media—uploading, downloading, creating, and connecting every day—and why it is no wonder that marketers are striving to develop ever more complex social media strategies for their marketing campaigns. All your favorite companies (and even your least favorite) are trying to connect with consumers on multiple platforms to coordinate their marketing campaign’s social media presence.For this module’s Assignment, you continue working on your Integrated Marketing Communications plan as you develop a strategy for using social media in the direct marketing and personal selling of the brand you have created.To Prepare for this AssignmentThink about how marketers communicate with consumers through social media.Consider the brand you created in Module 1 and how you can use social media platforms to engage with consumers. Which platforms would you focus on for the direct marketing and personal selling of your brand?Finally, select one social media platform you will use for direct marketing and personal selling of your brand. How might you incorporate direct marketing and personal selling through the social media platform into your Integrated Marketing Communications plan?By Day 7Then, by Day 7, write in which you do the following:Explain how you will use the social media platform you selected for direct marketing.Explain how you will use the social media platform you selected for personal selling.Provide a rationale for why the social media platform you selected is appropriate for your direct marketing and personal selling initiatives.Arts & Humanities Communications Marketing MARKETING 147

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