MKTG 260 Marketing Essentials Assignment 2: Awake Chocolate
MKTG 260 Marketing Essentials Assignment 2: Awake Chocolate… MKTG 260 Marketing Essentials Assignment 2: Awake Chocolate Marketing Mix and Rubric Requirements: Teams will read the case notes in Cengage Mindtap course eBook for Awake Chocolate Chapters 9, 10, 12, 13, 14, 15-18. For each chapter, address the following questions in this document. Do NOT use the questions at the end of each case, use these instead. Definitions of concepts: Be sure to demonstrate your understanding of all core concepts such as customer value, CSR, SWOT, Ansoff Matrix, etc. When defining each concept, provide a good reference from this or other textbooks. Referencing and research: Some questions can be answered using the textbook. Others can be further developed using references from additional sources found in the library or from good sources on Google. Provide citations in text and properly set up in a reference list at the end of the assignment Written below is the question: 2. Chapter 12 Setting the Right Price – Case pages 236-237 (10 marks)a. Using the theory from this chapter, identify the pricing objective, pricing strategy and any pricing tactics that you believe are a part of Awake Chocolate’s approach to pricing. Explain how the concept of ‘perceived value’ helped them to set the pricing strategy. Recommend any other pricing approaches they could use and why. Arts & Humanities Communications Marketing MKTG 260
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