Marketing Research Social Media Monitoring Report (10%)…

Marketing Research Social Media Monitoring Report (10%)… Marketing ResearchSocial Media Monitoring Report (10%)  Instructions Find a #hashtag that is being promoted now in the “real world” that you’ve never followed before — MUST BE A CURRENT CAMPAIGN, NOT FOUND ONLINE – TV commercial, product packaging, poster, billboard, bus shelter, store, restaurant(anywhere except online). Using 16:9 (widescreen) Power Point slides, create a social media monitoring report that analyzes the performance of this hashtag on social media. Cover Slide (1 slide) • Cover slide with a meaningful title specific to your paper, the course name, and the date. Do not include your name or student ID# as this will be going through Safe Assign to check for originality. Section 1: Introduction and Goals (1 or 2 slides) • Take a PHOTOGRAPH of the hashtag that you found in the REAL WORLD. Cannot be a screen shot taken from an online source/image. If from TV must be photographed with the TV screen visible (not from an online image)• Provide some background information abouto the associated brand (use proper citation if secondary sources are used)o the context for the hashtag, and the location(s) of the hashtag you found.• Explain what you believe is the brand’s goal or “call-to-action” for promoting this hashtag.• Explain your process for monitoring this hashtag, including the time period you are monitoring. For this assignment, you may ONLY look back as far as 3 months. Section 2: Summary (1 slide) • Briefly summarize your key findings, conclusions, and recommendations.• This slide is usually completed last (after all other sections have been written). Section 3: Analytics and Key Findings (at least 5 slides) • Search the hashtag on Instagram (use phone or desktop). Provide a screenshot of the “Top Posts” section, including the hashtag, number of posts, and some images. Explain, in your opinion, how well the images align with the hashtag’s implied call-to-action.• Search the hashtag on Twitter (use phone or desktop). Explain how the interactions with the hashtag are different, if at all, from those on Instagram. Provide a few Twitter screenshots to support.• In additional slides, address the following where applicable:o Progress on other social media sites like Facebook or TikTok.o Major successes and setbacks of the hashtag.o Overall sentiment toward the brand based on public comments using the hashtag.o Explanation of any major social media “influencers” who have interacted with the hashtag.o How different types of content (e.g., videos, images, links to articles, calls to action) perform in regard to engagement with the hashtag.o How the hashtag is performing on specific social media sites compared to its competitors’ hashtags (create tables or charts to illustrate).o Anything else you have observed as noteworthy.  Section 4: Section 4: Conclusions and Recommendations (2 or 3 slides) • State your overall findings and whether you believe the hashtag campaign is successful so far.• Then provide your recommendations for next steps. Below are some thought-starters:o How the call-to-action can be improved to increase conversions.o Suggestions for new types of content.o Additional resources that are needed.o How to remove any barriers that were identified.o Increasing post frequency and moderation of a particular social media site.o How to steal share-of-voice (SOV) from competitors.o How to address negative comments.o How to show appreciation to active followers.o How to attract the attention of relevant influencers. Section 5: Appendix (Optional) – 1 slide Optional section, which include additional information for the reader to review, such as additional screen captures, profiles of users, and more.                              Arts & Humanities Communications Marketing MARK 4024

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