MARKETING Marketing Plan Green Cafe is a coffee shop that i
MARKETING Marketing Plan Green Cafe is a coffee shop that is… MARKETING Marketing PlanGreen Cafe is a coffee shop that is environment-friendly and offers organic coffee. The interior is comfortable with green motifs. Target customers are College students in downtown core Toronto. The initial seed money requested is $400,000 @ an interest rate of 4.25% The coffee shop is roughly 100 m2 with all rented equipment. We are looking to run the coffee shop with 2 managers and 15 staff to support our hours of operations of 7 days a week 10 hours a day. From the details in the table (see Table 1) we are looking to have a monthly cost of $36000 with $28600 of that fixed. To be successful we are looking at an 80% target for a Net Profit margin. This means that the net monthly profit margin must be $81,000. Our target cost of goods (COG) for coffee is $.60 with a sales price of $4.85 for an 80% markup. We would need to have a volume of 600-700 cups sold per day to reach this target. We are looking to be profitable within 4-6 months. Task:1. Describe the OPPORTUNITY that this plan will address2. Marketing ResearchIndustri analysis – what is happening in the overall industry for this product or serviceConsumer Analysis -demographics, behavior, and geographic considerationCompetitive analysis – Your Potential competitors and their strengths and weaknessesOpportunity analysis -information to substantiate the opportunity identified in #13. Differentiating and Positioning – how will your product/service be different than your competitors and how will you position it compared to your competitors? Note: References and citation requiredArts & Humanities Communications Marketing BUSI 1093
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