In yourr ownn wordss , PARAPHRASE the highlighted section b
In yourr ownn wordss , PARAPHRASE the highlighted section below -… In yourr ownn wordss, PARAPHRASE the highlighted section below- Include all key information from that section- Must include one (1) direct quote- Must include proper APA in-text citation format for the direct quoteLet the writer be x and the date is y for the intext citation. Communication goals: Your purpose The field of social media has been the focus of most of my research projects. Working with large data sets could get quite overwhelming; the only way I am able to navigate my way through social media data is to have a clear understanding of my research objectives. Research objectives drive my approach to collecting and analyzing data, and identifying the implications of that data. Achieving communication goals is the end game: what we are trying to accomplish with our communication efforts. In my role as a social media and web specialist, I have used corporate communication goals to drive S.M.A.R.T (Specific, Measurable, Attainable, Realistic, and Timely) goals for social media strategy. Communication goals, like research objectives, are foundational when it comes to social media performance metrics tracking and analysis. For example, for a communication goal of increasing brand awareness, the most suitable performance metrics would be follower growth, reach/impression, engagement (direct and indirect), mentions, etc. On the other hand, if you have a communication goal that includes an action item (click a link, donate, etc.), then it makes sense to pay attention to metrics such as link clicks. Furthermore, if your corporate website is an integral part of achieving your communication goals, then it makes sense to include your website analytics as well.Arts & Humanities Communications Marketing BPB1 3020
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