In the modern marketing era, the focus of the business orga
In the modern marketing era, the focus of the business organization… In the modern marketing era, the focus of the business organization is not merely on developing a good product, pricing it and developing strategies to make it accessible to the market. Taking into consideration, the fast-moving business environment, companies must also communicate with their current and potential stakeholders and general public, the best of the products’ selling premise. Describe the challenges and opportunities of the five (5) current trends for the shift to IMC: (1) consumer media habits are shifting towards digital media alternatives, (2) the popularity of social media networks for organizations, (3) mobile communications are positioned to become the next “big thing” in marketing communications, (4) the role of database marketing and direct forms of communications to each individual is expanding, and (5) the demand for efficiency and accountability in organizations is increasing. Formulate and discuss the IMC strategies to address the challenges and grab the opportunities of the above shifts, and outline the implementation, monitoring and evaluation. Arts & Humanities Communications Marketing COC-GS BA 203
How it works
- Paste your instructions in the instructions box. You can also attach an instructions file
- Select the writer category, deadline, education level and review the instructions
- Make a payment for the order to be assignment to a writer
- Download the paper after the writer uploads it
Will the writer plagiarize my essay?
You will get a plagiarism-free paper and you can get an originality report upon request.
Is this service safe?
All the personal information is confidential and we have 100% safe payment methods. We also guarantee good grades