If Coca-cola decides to extend its brand by selling bottled
If Coca-cola decides to extend its brand by selling bottled and… If Coca-cola decides to extend its brand by selling bottled and canned Coconut Water because of the following marking attributes: It is a natural (non-chemical) drink, Organic drink, Vegan drink, Clear tasty water, Healthy drink and No sugar drink.Describe the 7Ps of marketing as they relate to your new product or service. Write multiple paragraphs for the following which are part of the 7Ps of marketing 4. PromotionInstructions: Explain how you plan to gain awareness for your product. Discuss your integrated marketing communications (IMC) plans including: advertising, sales promotions, public relations, personal selling, and social media. Answer the following prompts as part of your response.What kind of promotional channels will you use? Describe in detail.How do you plan to gain market share with a limited promotional budget?How will you determine if your promotional campaign is working?Give an estimate on what you will need to budget annually.5. Process Instructions: Discuss the processes involved in delivering high performing products or services including time, costs, and resources required. Answer the following prompts as part of your response.What will you do to ensure smooth and effective processes?What types of resources are needed to in the creation, management and distribution of your products and services?6. Physical EvidenceInstructions: Define what you will need in advance to ensure the touch points that have an impact on the customer’s impression are in place. Answer the following prompts as part of your response.Describe what your customer will see or hear as it relates to your new product or service.What needs to be done in advance to avoid making mistakes in the area of physical evidence?7. PeopleInstructions: Describe the people involved in your product or service. Answer the following prompts as part of your response.How large is the potential market for your new product or service?What type of employees are needed to sell and service your product or service?Arts & Humanities Communications Marketing MKT 6080
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