GOAL HIERARCHIES: MEANS-ENDS ANALYSIS Means-ends analysis p

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GOAL HIERARCHIES: MEANS-ENDS ANALYSIS Means-ends analysis provides… Image transcription textInterviewee 1 Current DER status: Rooftop soior panels: noHousehold battery: on Key distinctions identi?ed by intervieweeSoiar panels and batteries are costiy Supply ‘green’… Show more… Show moreImage transcription textcombo and then sign up to an aggregation service, you’reable to supply the grid with green power, even when otherrenewables aren’t producing power, right? Ye… Show more… Show moreGOAL HIERARCHIES: MEANS-ENDS ANALYSIS Means-ends analysis provides a way of understanding:Whether market offering (means) satisfy higher-level, goal-related endsHow consumers perceive market offeringsIn means-ends analysis, a distinction is made between:The attributes of the market offering (example: freedom to choose content on Netflix)The perceived consequences of those attributes (example: lets me pick content to suit my mood)The higher-order values – or superordinate goals – that are satisfied by those consequences (example : hedonism) Q1 . From the above attached interview case study, list down the Attributes, consequences and values Arts & Humanities Communications Marketing MMK 266

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