Flag question: Question 5 Question 5 0.2pts Moderation is the key… Flag question: Question 5Question 50.2 ptsModeration is the key to moral virtue, according to this ethical approach:Group of answer choicesPrinciple of the Golden MeanCategorical ImperativePrinciple of UtilityVeil of IgnorancePrinciple of Self-Determination Flag question: Question 21Question 210.2 ptsWhich term refers to the study of signs and symbols, and how they are used, particularly in the media?Group of answer choicesThird-Person Effects TheoryMinimal Effects TheorySemioticsCultivation Theory Flag question: Question 23Question 230.2 ptsThe audience/public probably becomes aware of a PR campaign during its __________ phase.Group of answer choicesorganizationevaluationplanninginformation gatheringcommunication Flag question: Question 24Question 240.2 ptsTrue or false: Despite the importance of Public Relations in society, the United States government has not yet utilized PR techniques.Group of answer choicesTrueFalse Flag question: Question 26Question 260.2 ptsAdvertising serves a(n) _________ function in society.Group of answer choicesmarketingeducationaleconomicsocialall of these Flag question: Question 28Question 280.2 ptsWhich of these phases of an advertising campaign would happen last?Group of answer choicesexecuting the campaignbuying space/timeproducing the adstranslating the themeselecting the main appeal/theme Flag question: Question 30Question 300.2 ptsNo critic would be found guilty of defamation for writing “Avengers is the worst film ever made” because:Group of answer choicesAvengers is a work of fiction and not presented as factreporter privilege provides a defensethe statement was made without actual malicefair comment and criticism provides a defense Flag question: Question 32Question 320.2 ptsWho is liable when defamatory statements are published online?Group of answer choicesthe Internet Service Provider is liableliability cannot be determinedthe Internet Service Provider is NOT liable, unless the Internet Service Provider authored the contentnothing can be done because defamation cannot occur online Flag question: Question 35Question 350.2 ptsNetwork or Internet neutrality refers to:Group of answer choicesthe FCC’s inability to regulate the Internetobjectivity of Internet news sourcesthe FCC’s recommendation that Internet Service Providers not favor one Web company over anotherproposed regulation of blogsthe impact of wireless devices on the Internet Flag question: Question 36Question 360.2 ptsWhat is the relationship between the First Amendment and advertising?Group of answer choicesAdvertising has never received First Amendment protection.Advertising used to receive First Amendment protection but not any more.Advertising has always been fully protected under the First Amendment.Advertising wasn’t protected until the 1920s, when it received full protection.Advertising receives limited First Amendment protection. Flag question: Question 40Question 400.2 ptsChildren are likely to be most influenced by TV when:Group of answer choicesthe content reflects stereotypesthey are heavy viewersthey have limited interaction with other socializing agentsthey don’t have an alternative set of beliefs regarding what is being portrayedall of these Flag question: Question 41Question 410.2 ptsTrue or false: Many people today rely on their friends’ posts to social media sites to direct them to important articles and videos instead of relying on traditional media gatekeepers.Group of answer choicesTrueFalse Flag question: Question 43Question 430.2 ptsWhich of these are a negative impact of the Internet and social media?Group of answer choicesInterfering with workCyber bullyingInterpersonal skills sufferLack of gatekeepers to prevent fake newsAll of these are negative impacts Flag question: Question 46Question 460.2 ptsIn the TedTalk video by Youtube trends expert Kevin Allocca, which three factors make videos go viral?Group of answer choicesMoney, Time, FameCuteness, Carefulness, ClearnessTastemakers, Communities of Participation, UnexpectednessNone of these Arts & Humanities Communications Marketing MEDIA 103
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