Expert answer:(Promotion Management: Advertising and Selling) Ma

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assignment_jan_5.docx
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assignment_jan_5.docx

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“Assignment Jan 5”
Many companies used advertising as their promotion strategy for their products.
However, some of them might provide incorrect information either by intention or
unintentionally. This incorrect information could mislead consumers and could lead to some
legal consequences. One of the most common false claim advertising was made by Red Bull
when they used a slogan “gives you wings” for their energy drink’s for about two decades. Now
there is a suit was brought up by a number of Red Bull drinkers, one of them said he had been
drinking the drink since 2002 but had seen no wings nor any improvement in his athletic
performance and strength. That put the Red Ball in a critical situation and the company has
agreed to pay out more than $13 million as a result of lawsuit that accused Red Bull of make
false and misleading advertising claims. These $13 million will be as a settlement by Red Bull to
their customers who been drinking their energy drink. The money will be as reimbursement for
customers who claim that the energy drink hasn’t matched to their expectations and did not
improve their athletic performance. The Red Ball company will pay with either a check for $10
as a cash reimbursement or as a voucher for $15 worth any of the Red Bull products.
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