Expert answer:Products and Services

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Answer & Explanation:It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product—its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign.Table 3.4 is linkedtable_3.4_service_classifications.docx
table_3.4_service_classifications.docx

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Table 3.4: Service classifications
Consumer Services
Convenience
Shopping
Specialty
Unsought
Business Services
Distribution
Breaking bulk
Assembling lots
Consulting
Creating
assortments
Finance
Operations
Most service providers sell offerings that fit one niche in either the consumer or business classification of services.
Marketing
Personnel
…
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