Expert answer:Presentation
Answer & Explanation:Based on the proposal ( I will offer),1.Write a brief note regarding the purpose statement below (BWC 243) What do I want the audience to know, to believe, or to do when the presentation is finished?2.Presentation – Minimum of six slidesUse Contrast, Repetition, Alignment, Proximity and Color.Chunk information using a balance of the most impactful information as you decide what to include and what not to include.Make sure you take into consideration the logical sequence and order in which your slides will be presented.Generally, the bullet point format (talking points), is used for presentations, as the speaker will elaborate while presenting.Business+Writeru2019s+Companion,+The+-+Gerald+J.+Alred+&%3+Charle….pdf (BWC) guide for presentation.docx guide.docx
business_writer___s_companion__the___gerald_j._alred__amp_3_charle….pdf
guide.docx
guide_for_presentation.docx
Unformatted Attachment Preview
How to Use This Book
The Business Writer’s Companion offers a concise yet thorough guide to
business writing and communication in an easy-to-use format.
• Twelve tabbed sections organize the book’s entries in thematic
groups.
• A brief table of contents on the inside front cover provides a
convenient listing of all twelve tabs.
• Alphabetically arranged entries within each tabbed section
make it easy to find specific topics.
• At the beginning of each tab, a brief Preview discusses the
entries in that section, lists them with page numbers, and
describes relevant e-Pages.
• Underlined cross-references in each entry link to related
entries both within and outside that tab. When a cross-reference
directs to an entry outside its tab, the tab number appears in
parentheses.
• A complete table of contents at the front of the book lists all
entries, figures, Writer’s Checklists, Digital Tip e-Pages, and more.
• A user-friendly index provides a comprehensive list of terms
and topics covered in the book, including topics that are not featured as main entries.
• A complete list of model documents and e-Pages in the
book’s final pages makes it easy to navigate the examples, visuals,
and tutorials available in print and online.
• The inside back cover provides instructions for accessing
e-Pages, book-specific integrated media that takes advantage of
what the Web can do.
• Web Links throughout the book point to up-to-date, annotated,
and organized online resource lists on the Student Site, available
at bedfordstmartins.com/bwc.
About the Authors
Gerald J. Alred is Professor Emeritus of English at the University of
Wisconsin–Milwaukee, where he is a teaching-award recipient and an
adviser to the Professional Writing Program. He is the author of numerous scholarly articles and several standard bibliographies on business
and technical communication, and he is a founding member of the editorial board of the Journal of Business Communication. He is a recipient
of the prestigious Jay R. Gould Award for “profound scholarly and textbook contributions to the teaching of business and technical writing.”
Charles T. Brusaw served as a faculty member at NCR Corporation’s
Management College, where he developed and taught courses in professional writing, editing, and presentation skills for the corporation
worldwide. Previously, he worked in advertising, technical writing, public relations, and curriculum development. He has been a communi
cations consultant, an invited speaker at academic conferences, and a
teacher of business writing at Sinclair Community College.
Walter E. Oliu served as Chief of the Publishing Services Branch at
the U.S. Nuclear Regulatory Commission, where he managed the agency’s printing, graphics, editing, and publishing programs as well as daily
operations of the agency’s public Web site. He has taught at Miami Uni
versity of Ohio, Slippery Rock State University, Montgomery College,
and George Mason University.
Workplace Technology Adviser
Richard C. Hay is owner and manager of a Web-based company that
provides computer hosting, programming, and design solutions for or
ganizations, including thousands of college writing, advising, and academic support centers across the United States. He is publisher of the
peer-reviewed Writing Lab Newsletter, has taught business and technical
writing at the University of Wisconsin–Milwaukee, sits on the boards of
two nonprofit organizations and is president of Quest Theater Ensemble
in Chicago.
S E V E N T H E d i t i on
The
Business Writer’s
Companion
Gerald J. Alred
Charles T. Brusaw
Walter E. Oliu
Bedford / St. Martin’s
Boston
New York
For Bedford/St. Martin’s
Publisher for Composition and Business and Technical Writing: Leasa Burton
Developmental Editor: Alyssa Demirjian
Publishing Services Manager: Andrea Cava
Production Supervisor: Samuel Jones
Executive Marketing Manager: Molly Parke
Editorial Assistant: Amanda Legee
Project Management: Books By Design, Inc.
Text Design: Claire Seng-Niemoeller; Books By Design, Inc.
Cover Design: Billy Boardman
Cover Photo : © Getty Images
Composition : Achorn International, Inc.
Printing and Binding : RR Donnelley and Sons
President, Bedford/St. Martin’s: Denise B. Wydra
Editorial Director for English and Music: Karen S. Henry
Director of Marketing: Karen R. Soeltz
Production Director: Susan W. Brown
Director of Rights and Permissions: Hilary Newman
Copyright © 2014, 2011, 2008, 2005 by Bedford/St. Martin’s
All rights reserved. No part of this book may be reproduced, stored in a
retrieval system, or transmitted in any form or by any means, electronic, me
chanical, photocopying, recording, or otherwise, except as may be expressly
permitted by the applicable copyright statutes or in writing by the Publisher.
Manufactured in the United States of America.
8 7 6 5 4 3
f e d c b a
For information, write: Bedford/St. Martin’s, 75 Arlington Street,
Boston, MA 02116 (617-399-4000)
ISBN 978-1-4576-3299-0
Acknowledgments
Acknowledgments and copyrights are continued at the back of the book on page 430,
which constitutes an extension of the copyright page.
Preface
The Business Writer’s Companion is the best guide to the business writing
essentials that help students land, navigate, and stand out on the job.
A concise, topically arranged version of our popular Business Writer’s
Handbook, this easy-to-use guide addresses the most common types of
business writing and communication. More than just a guide, however,
the Companion places writing in a real-world context with quick access
to more than sixty sample documents illustrating the most common
types of business writing. With decades of combined academic and professional experience, we have developed the Companion as a reliable
reference for both the classroom and the workplace.
Anticipating the needs of today’s business writers, we have added a
brand-new, comprehensive entry on the professional usefulness of social
media and the etiquette of balancing a professional online presence with
a personal online identity. Further, new Bedford Integrated Media connects the book’s topics to the Web with sample documents and video
tutorials in e-Pages that help students practice the way professionals use
technology in the workplace. We also have been guided by the smart and
generous reviews of colleagues and users across the country. In response
to their suggestions, we’ve revised and updated entries throughout the
book on topics such as layout and design, job search, résumés, and
more. A Student Site is integrated with the text to offer expanded online
resources, including additional models and annotated Web Links.
The Companion’s Organization and
Cross-Referencing System
The Companion’s entries are thematically organized into twelve tabbed
sections. At the beginning of each tabbed section, a brief preview lists
and introduces the entries, which are alphabetically arranged within
that section. Within each entry, underlined cross-references link readers
to related entries both within that section and in other tabbed sections.
When referencing an entry in a different tabbed section, the crossreference includes a tab number in parentheses.
Features
Concise, comprehensive coverage of the writing process along
with in-depth treatment of grammar and usage provides detailed help
v
vi
Preface
for every stage of writing—from preparation, audience analysis, and
research, to drafting, revising, and proofreading.
Real-world sample documents offer students authentic and effective models of business correspondence for a variety of workplace
situations. Sample documents in the e-Pages include questions that help
students think about audience, purpose, and context. Additional, annotated examples on the book’s Student Site offer even more variety in
sample reports, proposals, letters, memos, e-mails, résumés, and other
documents.
A popular quick-reference design makes information easy to
find. In addition to the cross-references throughout the book that help
students find related entries, the Complete List of Model Documents
and e-Pages provides easy access to sample documents. Tips and checklists help students tackle complex tasks such as proofreading and revising, communicating with international audiences, and evaluating
sources. Cross-references on each Preview page and in the Digital Tip
boxes direct students to the e-Pages relevant to each print section.
Emphasis on the latest workplace technologies stresses the importance of tailoring every document, post, and message to its purpose
and medium. Up-to-date instruction gives students the latest advice on
writing and designing for the Web, conducting Internet research, and
approaching new software.
New to This Edition
A brand-new, comprehensive entry on social media includes a
new Writer’s Checklist as well as strategic advice on identifying the
social network that best fits a brand’s audience and purpose, adapting
writing to the unique strengths of each site, and balancing a professional
online presence with a personal online identity.
New Bedford Integrated Media features sample documents
and video tutorials on how to use technologies to support workplace
writing. Explore such topics as adding digital enhancements to formal
reports—including linked tables of contents, mouseover elements, and
interactive forms and graphics—as well as commenting on collaborative documents and organizing effective online meetings. As mentioned earlier, clear cross-references on Preview pages and in Digital
Tip boxes direct students to the relevant e-Pages. A comprehensive list
of all e-Pages can be found in the Complete List of Model Documents
and e-Pages at the end of the book. You and your students can access
the e-Pages at bedfordstmartins.com/bwc. Students receive access
automatically with the purchase of a new book. If the activation code
printed on the inside back cover of the student edition does not work,
it might have expired. Students can purchase access at the Student
Preface vii
Site. Instructors receive access information in a separate e-mail with
access to all of the resources on the Student Site. You can also log in
or request access information at bedfordstmartins.com/bwc.
Updated job-search coverage integrates the latest advice on
how candidates can successfully write their way to a new position, including advice on using social media to establish and expand a network
of professional connections, tips for different interview formats, and
suggestions for crafting successful follow-up correspondence.
Updated Professionalism and Ethics Notes throughout the
book highlight tips that advise students on how to act courteously and
conscientiously in the workplace.
Revised coverage of research and documentation reflects the
most up-to-date changes in both MLA and APA styles.
You Get More Digital Choices for
The Business Writer’s Companion
The Business Writer’s Companion doesn’t stop with a book. Online, you’ll
find both free and affordable premium resources to help students get
even more out of the book and your course. You’ll also find convenient
instructor resources, such as sample syllabi, handouts, and in-class
activities and suggested responses. To learn more about or to order any
of the products below, contact your Bedford/St. Martin’s sales representative, e-mail sales support (sales_support@bfwpub.com), or visit the
book’s catalog page at bedfordstmartins.com/bwc/catalog.
Student Site for The Business Writer’s Companion
bedfordstmartins.com/bwc
Send students to free and open resources, choose flexible premium
resources to supplement your print text, or upgrade to an expanding
collection of innovative digital content.
Free and open resources for The Business Writer’s Companion provide students with easy-to-access reference materials, visual tutorials, and support for working with sources.
• 200+ up-to-date, annotated Web Links organized into 40 business
writing topics
• 5 free sample documents on ModelDoc Central
• 5 free videos of real writers from VideoCentral
• 4 free tutorials from ix visual exercises by Cheryl Ball and Kristin
Arola
• Bedford Bibliographer: a tool for collecting source information and
making a bibliography in MLA, APA, and Chicago styles
viii Preface
VideoCentral is a growing collection of videos for the writing class
that captures real-world, academic, and student writers talking about
how and why they write. Writer and teacher Peter Berkow interviewed
hundreds of people to produce 140 brief videos about topics such as
revising and getting feedback. VideoCentral can be packaged with The
Business Writer’s Companion for free. An activation code is required. To
order VideoCentral packaged with the print book, use ISBN 978-14576-7590-4.
Re:Writing Plus gathers all Bedford/St. Martin’s premium digital
content for writing into one online collection. It includes hundreds of
model documents, exercises in visual rhetoric and documentation, and
VideoCentral. Re:Writing Plus can be purchased separately or packaged
with the print book at a significant discount. An activation code is
required. To order Re:Writing Plus packaged with the print book, use or
ISBN 978-1-4576-7997-1.
Instructor Resources
bedfordstmartins.com/bwc/catalog
You have a lot to do in your course. Bedford/St. Martin’s wants to make
it easy for you to find the support you need—and to get it quickly.
Instructor resources for The Business Writer’s Companion include 15 free
Business Writing Lessons and more than 30 free Web and Research
Projects, in addition to sample syllabi and other resources.
Teaching Central offers the entire list of Bedford/St. Martin’s
print and online professional resources in one place. You’ll find landmark reference works, sourcebooks on pedagogical issues, awardwinning collections, and practical advice for the classroom—all free for
instructors.
Bits collects creative ideas for teaching a range of writing topics in
an easily searchable blog format. A community of teachers—leading
scholars, authors, and editors—discuss revision, research, grammar and
style, technology, peer review, and much more. Take, use, adapt, and
pass the ideas around. Then, come back to the site to comment or to
share your own suggestions.
Content cartridges for the most common course management
systems—Blackboard, WebCT, Angel, and Desire2Learn—allow you to
easily download Bedford/St. Martin’s digital materials for your course.
Acknowledgments
We are deeply grateful to the many instructors, students, professional
writers, and others who have helped shape The Business Writer’s Companion, Seventh Edition. For their sound advice on this revision, we
wish to express our thanks to the following reviewers who completed
Preface ix
questionnaires: Thurlene Anderson, Fashion Institute of Design & Merchandising; Elizabeth Aydelott, Lane Community College; Greg Brecht,
University of South Florida, St. Petersburg; Stephen Byars, University
of Southern California, Marshall School of Business; Carol Davis, California State University, Monterey Bay; Robert Goldberg, Prince
George’s Community College; Kathie Holland, University of Central
Florida; Leslie Jacoby, San José State University; Joanna Johnson, University of Miami; John Krajicek, Mays Business School, Texas A&M
University; Carolyn Leeb, DePaul University; Ana Madani, Miami University; William Magrino, Rutgers, The State University of New Jersey;
Dorothy McCawley, University of Florida; Richard Potter, Florida Atlantic University; Jim Schwartz, Wright State University Lake Campus;
Christine Sneed, DePaul University; Huatong Sun, University of Washington Tacoma; Allison UrzuaBlaul, Sullivan University; and Jeff Walls,
Indiana Institute of Technology.
For this edition, we are indebted to Richard C. Hay, owner and
manager of Twenty Six LLC, who assessed the coverage and models
throughout and provided specific advice to ensure that the book reflects
the current use of workplace technology and business practice. We are
also grateful to Richard for his help with previous editions, including his
review of the entry on adapting to new technologies and his insightful
advice about the entry on blogs and forums. We thank Rachel Spilka,
Renee Tegge, and Ulrike Mueller for advice about workplace writing,
grammar and usage, global communication, and social media. Rachel
and Ulrike have been consultants on previous editions, and we are
grateful for their ongoing support. We are indebted to Eva Brumberger
for her work on design principles and how it enriched the coverage in
this edition.
For contributions to previous editions, we especially thank Quinn
Warnick, Virginia Polytechnic Institute and State University, for developing the entry “adapting to new technologies.” We also thank Erik Thelen
for providing insights on workplace technology. For other special reviews
and advice on the use and adaptation of workplace technology for business writing, we thank Michelle M. Schoenecker, Nick Carbone, and
Paul Thomas. Finally, we thank Sally Stanton for expertly reviewing the
“proposals” entry and developing the section on grant proposals.
We thank Rebekka Andersen for providing invaluable and fresh
insights on many subjects, especially in the “proposals” entry. We thank
Eileen Puechner, Senior Technical Editor at Johnson Controls, Inc., for
her advice on workplace communication. We are also grateful to Kim
Isaacs, Advanced Career Systems, Inc.; Matthias Jonas, Niceware
International, LLC; Lisa Rivero, Milwaukee School of Engineering; and
Peter Sands, University of Wisconsin–Milwaukee.
We most gratefully acknowledge the leadership of Bedford/St. Martin’s, beginning with Joan Feinberg, co-president of Macmillan Higher
x
Preface
Education; Denise Wydra, president of Bedford/St. Martin’s; Karen
Henry, Editorial Director for English and Music; and Charles Christensen, retired president; for their support of this book. We would also
like to acknowledge the contributions of others at Bedford/St. Martin’s
over the years — Nancy Lyman, who conceived the first edition of this
book; Carla Samodulski, for her expert editorial guidance; Mimi Melek,
for her editorial development of the second edition; Ellen Thibault, for
editing the third edition; Caroline Thompson, for editing the fourth edition; and Amy Gershman, for editing the fifth and sixth editions.
For this edition, we thank Andrea Cava and Samuel Jones of Bedford/St. Martin’s for ensuring the high-quality production of the book,
and Herb Nolan of Books By Design for his energy, care, and professionalism in turning manuscript into bound book. We are also pleased
to acknowledge the guidance of Kate Mayhew on related Bedford/
St. Martin’s titles, as well as the unfailing support of Amanda Legee,
editorial assistant at Bedford/St. Martin’s.
We thank Alyssa Demirjian, associate editor at Bedford/St. Martin’s,
for her energy, insight, and thoroughly professional editorial direction
throughout the project.
We gratefully acknowledge the ongoing contributions of many students and instructors at the University of Wisconsin–Milwaukee. Finally, special thanks go to Janice Alred for her many hours of substantive
assistance and for continuing to hold everything together.
Gerald J. Alred
Charles T. Brusaw
Walter E. Oliu
Complete Contents
description
Brief Contents (inside front cover)
12
• Figure 1–2. Simple Description
How to Use This Book i
ethics in writing
Preface v
Five Steps to Successful Writing xxv
Preparation xxvi
Research xxviii
Organization xxix
Writing xxxi
Revision xxxi
•
•
ETHICS NOTE 13
Writer’s Checklist: Writing
Ethically 14
global communication
•
•
Preview
2
audience
3
Analyzing Your Audience’s Needs 3
Writing for Varied and Mul …
Purchase answer to see full
attachment
How it works
- Paste your instructions in the instructions box. You can also attach an instructions file
- Select the writer category, deadline, education level and review the instructions
- Make a payment for the order to be assignment to a writer
- Download the paper after the writer uploads it
Will the writer plagiarize my essay?
You will get a plagiarism-free paper and you can get an originality report upon request.
Is this service safe?
All the personal information is confidential and we have 100% safe payment methods. We also guarantee good grades