Expert answer:PowerPoint Presentation week 6
Answer & Explanation:Prepare a 10 – 12 slide PowerPoint presentation of your course project. Consider your audience to be management of the case study company. What specific material would you include so that your audience will receive your presentation positively?JThackerson_ResearchProjectProposal2_111315.docx
jthackerson_researchprojectproposal2_111315.docx
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Running head: RESEARCH PROJECT PROPOSAL 2
Research Project Proposal 2
Jessica Thackerson
Rasmussen College
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RESEARCH PROJECT PROPOSAL 2
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Executive Summary
Over a decade ago, Derek Maxfield reimagined direct selling through the use of
technology. His company, NetSteps LLC, created innovative business applications for real-time
content delivery, e-commerce, and website and compensation management for global direct
selling companies. NetSteps was an industry tech solutions leader, and their success won
accolades, including two listings on the Inc. Developing high-tech solutions for direct selling
companies fueled Maxfield’s love of the industry and the business model, which grew
exponentially with the success of the company’s clients. But for all the tools that NetSteps
created, dozens more were passed over, captured only on paper or whiteboards and never pitched
or built.
When Maxfield and his sister Melanie Huscroft aspired to create a brand-new, missionfirst direct sales cosmetics company called Younique, the founders offered up differing, yet
complementary, skill sets. Huscroft, Chief Product Officer and Chief Sales Officer, had an
education in advertising and business, a flair for fashion and beauty, and experience in
purchasing, sales, marketing and art. As a homemaker, wife and mother of four, she embodied
Younique’s targeted demographic and held a strong belief in the power and influence of today’s
women. CEO Maxfield brought direct selling industry experience, tech savvy and the ability to
revisit those brainstorm sessions from his entrepreneurial NetSteps venture.
Rediscovering that once forgotten stash of NetSteps ideas brought innovations that
Younique would mesh with a corporate philosophy and mission. In just two short years, this
young company has successfully proved its mettle and landed in late 2014 among the Party Plan
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Top 10 of two public interest and Internet popularity trackers. Younique has effectively
reimagined party plan direct selling online. Founded in September 2012, Younique markets and
sells cosmetics and skincare products almost exclusively through the use of social media. “First
and foremost, we are a beauty company,” says Brian Gill, Executive Vice President of
Marketing. “But we are also a social media company and a technology company. These tools
help drive our business model. We operate across an expanding list of social media platforms,
which makes doing our business and purchasing our products simple, accessible and doable by
everyone.”
The company launched Moodstruck 3D Fiber Lashes into the social media sales
stratosphere in November 2012. “We’re the Leader in Lashes,” Gill says. “The before-and-after
images of 3D Fiber Lashes became ubiquitous on Facebook and instantly helped us create a
name for ourselves.” Since then, skincare and cosmetic products have rounded out a cuttingedge, healthy, clean and pure repertoire. Younique operates its business in the space where
nature, love and science converge. At that intersection, their mission is to “uplift, empower and
validate, and ultimately build self-esteem in women around the world through high-quality
products that encourage both inner and outer beauty and spiritual enlightenment, while also
providing opportunities for personal growth and financial reward.”
That mission-first underpinning inspired Younique Foundation, created in 2014 as an
avenue for the company, its network of field Presenters and customers to help sexually abused
girls and women. Maxfield and Huscroft’s philanthropic intent is on track to expand this year. “It
was clear to me from the very beginning that the business model that could best fund the
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Younique Foundation and make this miracle happen was a party plan business built on social
media. You can’t innovate on something that’s been around for a long time unless you truly
know the subject matter. We know party plan. We know social selling.
When Toscano, who spent eight years working at NetSteps, began working with Maxfield
to create Younique’s party system, he says, “It was our chance to revisit all the fun, crazy and
disruptive ideas that were just sort of sitting around gathering dust. “They started from scratch,
including the technology on which they built the platform. Simplicity and user motivation were
the only goals, which meant putting aside long-held concepts about party plans and reimagining
social selling for a new world of online interaction. Today, people communicate in 140
characters or less, in six-second videos, and with solitary photos. “You have a couple of seconds
to get someone interested in something these days, let alone get them to commit to and
understand some relatively complicated topics. You can have the greatest idea in the world, but
if people don’t get it, you’re done.”
How could Younique deliver a meaningful party plan experience within those contextual
constraints? By identifying and meeting the majority’s needs—no more, no less—that’s how.
“Younique delivers on the core needs, and then iterates, improves and expands as needed. That’s
what allows us to deliver quickly and to adapt to growth and change at a speed that meets the
demands of our field. Forget house cleaning, food prep and babysitters. Younique believed busy
women wanted a more viable direct selling party plan option. So they pioneered one to better
serve a demographic that already shopped on the go, spent time socializing online, and looked to
blogs and magazines for cosmetic and skincare solutions. Those once-discarded whiteboard ideas
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and strategically targeted customer demographics produced an innovative virtual party plan
business model anchored in social media that promotes products and recruits Presenters and
loyal customers willing to share. By creating this new virtual party plan model, Younique
bridges aspects of direct selling’s traditional home party business model with the potential reach
and impact of social media platforms.
“A Younique virtual party provides seemingly endless selling opportunities. We do not
require in-person parties, nor is it restricted,” Gill says. But Younique’s virtual parties do expand
guest lists infinitely, allow connections with people outside geographic boundaries, and provide
wider windows of opportunity for orders and recruitment. Younique’s virtual parties are wildly
successful and have facilitated tremendous growth for company sales—5,145 percent year-overyear between October 2013 and October 2014.
On their own time, virtual party guests click on social media links to videos that explain
Younique products, teach methods for mixing stylish cosmetic applications, and prompt new
product orders or Presenter sign-ups. Virtual parties allow nearly limitless sharing within an
online environment that customers and Presenters have already grown accustomed to.
Younique’s systems are built to plug into where people are and what works best for them. Why
force people into switching their mental model to fit within YOUR system?” Toscano says. “We
build for the behaviors, goals, needs and motivations of our Presenters and their customers. ”Our
Presenters have their own connections and relationships, and we use a variety of social media
and technology tools to facilitate those interactions and purchases where they would naturally
take place,” says Tracey Vlahos, Executive Vice President of Sales.
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First launched on Facebook because that’s where the company’s demographic hangs out,
Younique’s virtual parties are wildly successful and have facilitated tremendous growth for
company sales—5,145 percent year-over-year between October 2013 and October 2014.The
company also successfully leverages a corporate organized and managed “Presenters Only”
Facebook Group to share news, promotions and multimedia assets directly to Presenters as
Facebook notifications. Presenters easily share these messages with their own online social
networks. The efficiency and simplicity of this quasi-private online community is not only an
effective corporate-to-field communications tool, but also allows Presenters to get acquainted
and share best practices with each other.
Today, Facebook is but one part of Younique’s overall social media sales strategy that
includes diversification into other social media platforms like Twitter and Pinterest, but its
stunning success cannot be understated. By Younique’s second anniversary in September 2014,
their Presenter roll call totaled 100,000. Today that marker stands at over 183,000, in great part
thanks to the success of virtual Facebook parties. Innovative products bring many of Younique’s
Presenters into the fold. Besides their enthusiasm for beauty, makeup and 3D Fiber Lashes, these
women—usually between 20 and 50 years old—are intrigued with building an income and a
business.
“We are a virtual party company, which allows our Presenters to cast a wide net when it
comes to whom they reach and how. When someone becomes a Presenter, she is onboarded from
the very first welcome email and then has access to a variety of virtual and in-person trainings,”
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Vlahos says. Younique believes in validating and building leaders. “Leadership is not about
managing people; it’s about coaching people,” Vlahos says. The company wants leaders who
feel strong, secure and stable because when a leader’s cup is full she feels ready to take on the
activities necessary to advance to the next level.
A corporate/field partnership exists and includes constant field communication,
validation and input. The company teaches field leaders to practice servant leadership and to lead
by example by staying in tune with their own personal businesses, holding parties and
sponsoring new Presenters. Solid performers, Younique believes, best teach and help others
progress in their businesses. Simplicity, whether it’s Presenter training, an internal process or a
customer-facing promotion, is key. Even Younique’s compensation plan, which pays out 42–45
percent like most other direct selling companies, is simple and generous. Instant Royalties allow
Presenters to get paid within three hours of making a sale on personal websites. Younique’s
compensation plan is structured to benefit the largest number of people possible and eliminates
waiting. Funds deposit into a PayQuicker debit card account from which Presenters receive,
transfer or spend the earnings in any way they like. The business boils down to “Share a link,
have a party, get paid,
RESEARCH PROJECT PROPOSAL 2
Table of Contents
Introduction …………………………………………………………………….
Problem Statement ………………………………………………………………
Research Objectives…………………………………………………………….
Background Material……………………………………………………………
Sampling Design……………………………………………………………….
Research Design……………………………………………………………….
Data Analysis………………………………………………………………………………………….
Limitations………………………………………………………………………
Findings…………………………………………………………………………
Conclusions………………………………………………………………………
Recommendations………………………………………………………………
References……………………………………………………………………….
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Introduction
Younique is a cosmetic company that is global. It was founded by Derek Maxfield and
Melanie Huscroft a brother and sister team who founded younique in September 2012 with their
mission to uplift, empower, and validate women across the globe. They firmly believe that all
women should be valued, smart, and empowered through opportunities of personal growth and
rewards.
Living the Younique lifestyle is a commitment to uplifting, empowering, and validating
women everywhere. It’s devoting yourself to helping a global family of women realize their
potential for personal growth and financial reward. Together, we make a beautiful team
Younique cosmetics have development process to utilize scientific research to ensure that their
products are all natural to enrich and nourish all skin types. Everyday hundreds of women
experience the excitement of joining the younique team. On day one as a Younique Presenter,
you will receive your free personal website, complete with a simple, yet feature-rich, ecommerce store so you can start selling Younique products right away. You’ll have instant
access to the Younique Virtual Party System, and a host of other tools to get your new adventure
started off on the right foot. You’ll be well on your way to building up your new business while
waiting on the arrival of your Younique New Presenter Kit!
As a White-status Presenter, you’ll be immersed into our Youniversity Training
Academy while you wait for your New Presenter Kit to arrive. Weeks one and two of their
weekly training courses will guide you through what to do first, offer valuable marketing tips,
and provide you with critical business insights. We’ll make sure you’re connected with your
sponsor, and the rest of the Younique Family on our private Facebook group pages. Younique’s
Hostess Reward program is one of the most generous in the business. We’ve built it from the
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ground up in order to make it super easy, and most of all its fun! Your party hostess will be able
to see her rewards add up, in real time, as orders for her party come in for her party. When the
party’s over, you won’t need to go through the hassle of asking your hostess what she wants for
her rewards, and then entering them in for her. She’ll simply get the rewards the next time she
places an order from your e-commerce website. Rewards for a party last an entire year!
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Problem Statement
But with how great their cosmetics are there is a few flaws with being a younique
presenter. It is very hard to sell the cosmetics without having samples to give to customers who
have never tried them. Makeup stores such as ultra that have samples of everything for customers
to try before buying. I fill with the little time that I have been with younique I have only sold
very little because of not having samples. I also fill that being able to do customers faces might
actually help sell the make up as well.
What I am trying to prove with this company is if they offered to send all their presenters
product samples to give out to customers to try before they buy they would make a lot more
sales. When I first started out I was very upset because I was not making no sales which really
upset me quite a bit because I was planning on making a lot of money out of this company. And
be able to not ever have to work again. But I was wrong, then I started talking to more presenters
and wondered what their secrets where in making sales and I noticed social media was a big
sales market and made some money. But there were times when customers would message me
asking for samples. And I fill this company needs to push samples to make more sales.
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Research Objectives
What I hope to result of research will do for this company is to see if I can find out a way
to see if they plan on coming out with samples to give their presenters to make sales a lot better
with samples being giving to all the presenters to make their sales progress a lot more. And plus
it would help the presenters to have samples on hand for customers to try at all times so they can
get orders placed as of the day they try them.
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Background Material
I fill that the company research objectives here would be a good thing to get to talk to all
the presents and get to understand how everyone fills about samples in our company and ways
that they could change like I think. And have help from all the presenters in conducting this
research and see if anyone has tried anything in the past. And also see ways we might be able to
get it all going depending on the survey about if everyone agrees or not. I fill all this would be
best for the company to have these samples and I am hoping this survey will help better boost the
sales in the company, so what I am hoping for is this will all work out and get more progress in
the company to be able to get more sales and even more presenters.
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Sampling Design
1.
What is the level of integration of e-commerce in Younique.?
H0 = There is no integration of e-commerce in Younique.
H1 = There is a significant level of integration of e-commerce in Younique.
Reject H0 (There is evidence of integration of e-commerce in Younique)
Not Reject H0 (There is no evidence of integration of e-commerce in Younique)
P= 0.5 α= 1.96
Since p≤α, therefore the H0 is not true and therefore H1 is true. Hence, there is a
significant level of adoption of e-commerce in Younique.
2.
Is the level of sales in Younique`s Company falling?
H0 = The level of sales in Younique. is not falling.
H1 = The level of sales in Younique. is falling.
Reject H0 (There is significant evidence that level of sales is falling)
Not Reject H0 (There is no significant evidence that the level of sales is falling)
P= 0.5 α= 1.96
Since p≤α, therefore the H0 is not true and therefore H1 is true. Hence, the level of sales
in Younique. is falling.
3.
Do you believe that Younique not having samples of their products is good or
bad?
H0 = bad.
H1 = good.
Reject H0 (There is significant evidence that not having samples is good)
Not Reject H0 (There is no significant evidence that having samples is good.)
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P= 0.5 α= 0.46
Since p≥α, therefore the H0 is true and therefore H1 is false. Hence, Younique not having
samples is not good.
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Research Design
The type of Research Design I will use for this project is independent and dependent
variables because I fill a survey should be taking be all the presenters who sale younique and on
a scale of 1-10 1strongly disagree 10 strongly agree on if we should have samples to be provided
to our customers to get more sales. The one reason why I say independent and dependent is
because it can be determined by our customers when using the younique product samples, which
really makes me want to give our customers the questionnaire as well. To see more of which
side this is determined and the more agrees I get will help maybe getting the CEO’s of the
company start making samples for younique makeup.
The pro’s in this I see that everyone will agree with me on the questionnaire and help me
get it going towards the CEO’s of the company to start getting product samples to our presenters
to give to our customers to try the products so we can get more sales. Also customers being able
to see how the makeup really works.
The con’s I see going with this is how we are going to be able to reach out to our CEO’s
about the product samples and how long it is going to take to get it started. Then once started
how long will it take for all of our presenters to get the samples and start being able to share
them with our customers.
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Data Analysis
Table 1: Response on level of integration of e-commerce in Younique
Level of integration
Respondents
Percentage (%)
Highly
3
30
Moderate
5
50
No integratio …
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