Expert answer:Need marketing help with Business plan Part 3
Answer & Explanation:Assignment 3 Part 1.docx Assignment 3 Part 2.docx Information on assignment s attached in to word documents
assignment_3_part_1.docx
assignment_3_part_2.docx
assignment_3_part_2.docx
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Assignment 3 Part 1: Business Plan – Draft
Operations Plan (1 – 2 pages)
Note: Remember to assign a dollar amount to each operational cost you find, as you will need these
figures for your income statement and cash flow. (Please update excel budget and resend)
1.Create an operations plan for your NAB company using the template in the text as a guide (p. 214 |
Operations Plan Preparation Form – Click here for help accessing a specific page number in your eBook).
Extract appropriate information from the NAB Company portfolio, where applicable. Other required
items in the template should be filled in using your personal preferences.
2.Provide a rationale for the competitive advantages section using appropriate functional-level and
business-level strategies to explain the competitive advantages.
◦Note: Much of the research pertaining to the hints provided here can be found in the NAB company
portfolio.
◦Hints: Consider whether you will rent or buy your facilities or outsource production to an existing
company.
◦Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning
from a small batch prototype of your beverage to production on a large scale. Research the equipment
you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent
or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control.
What capacity do you intend to reach?
◦Hints: Deliberate your inventory control. Where do your supplies come from and what is your
turnaround time to produce your beverage once you have received an order?
◦Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in
Week 2 of class.
◦Hints: How will you stay abreast of new developments in your industry? What new products do you
have in development now, in addition to your flagship product?
3.Describe your research and development activities and explain how they will contribute to the
company.
_____________________________________________________________________________________
Technology Plan (1 – 2 pages)
4.Create a technology plan for your NAB company using the template in the text as a guide (p. 227 |
Technology Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio,
where applicable. Other required items in the template should be filled in using your personal
preferences.
5.Provide a rationale for the personnel needs section by incorporating appropriate functional-level
strategies.
◦Hints: Consider the type of technology your company will use to conduct the following activities:
manage personnel; take, fulfill, and track orders; manage inventory; communicate with customers and
provide customer service; and produce your beverage.
______________________________________________________________________________
Management & Organization (1 – 2 pages)
6.Create a management plan for your NAB company using the template | Management Plan Preparation
Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other
required items in the template should be filled in using your personal preferences.
7.Using the flow charts on p. 242 as a guide, outline your company’s management hierarchy. Note:
Charts or diagrams must be imported / included in the MS Word document.
8.Provide a rationale for the management structure and style section by incorporating appropriate
functional-level strategies.
Assignment 3 Part 2: Business Plan – Draft
This assignment consists of two (2) sections: a draft of your business plan and an income statement
containing your business plan financials (i.e. Week 7 Discussion “The Financials”). Note: You must submit
both sections as separate files for the completion of this assignment.
You must intend to raise money for your startup company. You can start with money from friends and
family but at some point you will need funds from outside investors, either angels or venture capitalists,
depending on how much money you project you will need to raise. Another possible angle is to develop
money through crowdfunding, assuming your product meets the demand of such audiences.
Before you can raise money, you must develop a business plan that convinces an investor that your
company will succeed.
Section: 1 Create an Ethics & Social Responsibility Plan.
Note: The Ethics & Social Responsibility plan should account for approximately three to five (3-5)
pages of the Business Plan Draft
a.
Describe the ways in which your company is committed to being a good corporate citizen.
o
Hints: Consider the following areas:
Creating jobs
Following the laws of every jurisdiction in which your company operates
Fair and honest treatment of employees
Non-discrimination of employees and increasing diversity of your work force
o
Hints: If your company is designed as a social venture—in which you have a primary purpose of
achieving a social or environmental goal—describe what that goal is and what aspects of your company
are designed to reach that goal. Provide a rationale for why you have or why you have not chosen this to
be a social venture.
b.
Discuss how your company’s activities will affect the environment and identify the steps you
will take to mitigate any negative impacts.
Hints: As a beverage company, consider such issues as your choice of packaging, disposal of
bottles / packages by consumers, and your use of resources, such as water in areas where water may be
scarce.
c.
Determine any health issues / claims related to the product you are making, whether negative
or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure
any positive claims are true.
d.
Many beverage products have negative health impacts on certain segments of a population
(e.g., children, pregnant mothers, etc.). Suggest your company’s plan, through advertising,
distribution, and / or other methods, to target and reach only appropriate market segments.
Section 2: Section 2: Business Plan Financials (MS Excel worksheets template)
4.For year one, revise and submit the Income Statement, Cash Flow Projections, and Balance Sheet
sections from the “Business Plan Financials” MS Excel template
Assignment 3 Part 2: Business Plan – Draft
This assignment consists of two (2) sections: a draft of your business plan and an income statement
containing your business plan financials (i.e. Week 7 Discussion “The Financials”). Note: You must submit
both sections as separate files for the completion of this assignment.
You must intend to raise money for your startup company. You can start with money from friends and
family but at some point you will need funds from outside investors, either angels or venture capitalists,
depending on how much money you project you will need to raise. Another possible angle is to develop
money through crowdfunding, assuming your product meets the demand of such audiences.
Before you can raise money, you must develop a business plan that convinces an investor that your
company will succeed.
Section: 1 Create an Ethics & Social Responsibility Plan.
Note: The Ethics & Social Responsibility plan should account for approximately three to five (3-5)
pages of the Business Plan Draft
a.
Describe the ways in which your company is committed to being a good corporate citizen.
o
Hints: Consider the following areas:
Creating jobs
Following the laws of every jurisdiction in which your company operates
Fair and honest treatment of employees
Non-discrimination of employees and increasing diversity of your work force
o
Hints: If your company is designed as a social venture—in which you have a primary purpose of
achieving a social or environmental goal—describe what that goal is and what aspects of your company
are designed to reach that goal. Provide a rationale for why you have or why you have not chosen this to
be a social venture.
b.
Discuss how your company’s activities will affect the environment and identify the steps you
will take to mitigate any negative impacts.
Hints: As a beverage company, consider such issues as your choice of packaging, disposal of
bottles / packages by consumers, and your use of resources, such as water in areas where water may be
scarce.
c.
Determine any health issues / claims related to the product you are making, whether negative
or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure
any positive claims are true.
d.
Many beverage products have negative health impacts on certain segments of a population
(e.g., children, pregnant mothers, etc.). Suggest your company’s plan, through advertising,
distribution, and / or other methods, to target and reach only appropriate market segments.
Section 2: Section 2: Business Plan Financials (MS Excel worksheets template)
4.For year one, revise and submit the Income Statement, Cash Flow Projections, and Balance Sheet
sections from the “Business Plan Financials” MS Excel template
…
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