Expert answer:Need marketing help with an Assignment about a cho
Answer & Explanation:Please refer to the attached paper, as it will help you complete this assignment. It shows the company used. Please no plagiarismUsing the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:Summary slideTarget market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral)Perceptual mapMap placement explanationsYour PPT MUST contain discssion/speaker notes. Include citaions, where needed.A minimum of three references must be listed (in APA format) on a slide at the end of your presentation.elements_of_marketing.doc
elements_of_marketing.doc
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Running head: GEEK SQUAD
1
Elements of Marketing
William Daniels
MKT/421
12/13/15
Michael Stutler
2
GEEK SQUAD
My chosen organization is ETCB (End To Cyber Bullying). It is a non-profit organization that
was founded on may 2011 with an aim of fighting cyber bullying in this modern technological
era (the frequent and premeditated use of several forms of technology for example websites,
email, cell phones among others by individuals or groups with an aim of harming others.) This
organization inflate awareness, provide an abundance of cyber bullying information, offer
approachable services and mobilize users in making an effort to bring cyber bullying to an end. It
also creates worldwide social networking grounds where users feel safe
(www.endcyberbullying.org).
In your opinion, what are the specific key environmental forces that created an opportunity
for your company?
The key environmental forces that created an opportunity for ETCB organizations are;
•
Technology advancement. For youngsters, the ability to make use of computers and the
internet is an extremely helpful skill set. More so, much of their mingling and education
requires the use of electronic communication technology and internet.
•
Speedy increase in the development of electronic technology. The hand-held technology
for example, cell phones has initiated an opening for students to involve themselves in
social aggression by the help of portable devices.
,
Have there been changes in the purchasing patterns of your organization’s target market in
recent years?
GEEK SQUAD
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In recent years there have been changes in the purchasing pattern of ETCB organization’s
target market. This has been due to widespread of technology and internet use by youngsters.
.the fact that the internet has been fully embraced even in schools gives users unlimited
chances of accessing internet. The rapid increase in the electronic technology also coerces a
large number of individuals to be conversant with the use of technology. Due to lifestyle
information such as entertainment activities, interest and hobbies that can be accessed
through the internet also changes the purchasing patterns of ETCB target market.
Conduct an environmental scan for your chosen company to identify key trends. For each
of the five environmental forces (social, economic, technological, competitive, and
regulatory), identify trends likely to influence your company’s marketing efforts and
product offering in the future.
By conducting an environmental scan for my chosen company ETCB, the key trends indentified
under the five environmental forces includes:
•
Social forces: A key trend identified here is that of being socially smart. Social
technologies are all over and therefore it is wise for the company to be smart socially as
users move to niche networks to bring back the society feel and intelligence to social
interactions. Competition for awareness with other apps will strengthen the battle to
acquire key assets from identity to news sharing, calling for drastic reinvention. The
company should as well be able to embrace big data. The company should target to
outperform competitors by a considerable margin. It should also help to control traffic,
parking opportunities as well as energy consumption (books.google.com).
GEEK SQUAD
•
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Technological forces: A key trend notable here is that of Information security. Having
been faced by cyber space crimes the company should ensure protection and safety of
personal data. They should also be aware of the new cyber regulations that are set trying
to curb cyber crimes.
•
Competitive forces: Data management platforms are fundamental to understanding
customer inclinations. The fact that the key to turning data to gold is the capability to
manage it and makes it actionable, the company should hire skilled workers who are
talented in the field (staffs that understand data, media and the most recent technology)
•
Economic forces: A notable trend identified here is that there will be a billion new
middle-class consumers from the emerging markets notably Asia and there is therefore
need to ensure value oriented products so as to satisfy these emerging markets.
•
Regulatory forces: A key identified trend here is that of shortages and the general
emergence of fewer, bigger suppliers in the global market. Political changes by the
government especially on regulatory issues will definitely affect supply chains and by
extension affect the market prices. Favorable changes means favorable environment and
the reverse is also true.
What differentiation strategy should your company undertake to encourage their target
market to choose them over other competitors?
Differentiation strategy is a strategic positioning scheme an organization can embark on to
set its goods, services and brands with the exception of those of its competitors. These strategies
are critical in establishing competitive advantages above other competition (Conklin, 2010).
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GEEK SQUAD
Differentiation strategy that ETCB should undertake to encourage their target market to choose
them over other competitors is to clearly articulate to customers advantages
of their services
and contrast its exceptional qualities with other competing services. This helps the customer
think that an organization’s offering as being of better -quality when compared to other
comparable offering. Differentiation can therefore be achieved through packaging, marketing
campaigns and after marketing ensure product /service support.
In your analysis, what lessons might you learn from the Geek Squad case study?
In my own analysis the lesson I might learn from the Geek Squad case study includes:
•
Creativity can make one stand out in service industries than other.
•
One does not have to look for market (for ones market is any person who has a
computer who is not technically interested )
•
The competition more often than not is not doing anything to stand out.
Nevertheless, outstanding marketing and branding do not substitute quality service at a fair
price. It does not matter how brilliant you are if your services are not satisfying and your
prices are extreme.
What recommendations can you offer up to Geek Squad?
Geek squad must ensure that the civilians are protected from technological evils that are now
common by offering solutions that are appropriate, affordable and convenient to the users. Mass
awareness and spreading of information on solutions available to the civilians should be a key
GEEK SQUAD
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agenda of the Geek squad to end sufferings involved in repair and maintenance of consumer
electronics. Dynamic solutions on data storage and safety should be popularized to ensure that
the public is aware of the rich services, products and technological advancements available
through the Geek squad. Embracing digital technology involves embracing social media as a key
platform of obtaining feedback from the consumers and satisfied customers will give referrals
and this implies unprecedented growth will be experienced by the company.
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GEEK SQUAD
References
www.endcyberbullying.org/
https://books.google.com/books?isbn=555919373
Conklin, W. (2010). Applying Differentiation Strategies: Teacher’s Handbook for Grades K-2.
Huntington
Beach: Shell Education
Kerin, R.A., Hartley, S.W., & Rudelius, W. (2009). Marketing (12th ed.). New York, New York.
McGraw-Hill Education.
…
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