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Answer & Explanation:Fruity Juice SWOT analysis.docx JUST Juice SWOT ppt.pptx Details and grading rules.docx Attached is paper #1 and details of paper.If you can re-work paper. Please lower business plan #2 to 40 and I will put this paper amount to $40 as well which you will receive $80. This was h only way I could attach paper 1.Thanks
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Running Head: SWOT ANALYSIS
Fruity Juice Limited
Name
Class
October 14, 2015
Prof
SWOT ANALYSIS
2
Contents
MISSION STATEMENT …………………………………………………………………………………………………………….. 3
EXERCUTIVE SUMMARY ………………………………………………………………………………………………………… 4
1.1 The Company ………………………………………………………………………………………………………………………… 5
Fruity Juice keys to success; …………………………………………………………………………………………………………. 5
1.2 Product Description ……………………………………………………………………………………………………………….. 5
1.3 The Market ……………………………………………………………………………………………………………………………. 5
1.3.1 Product Justification…………………………………………………………………………………………………………….. 5
1.4 Financial Plan………………………………………………………………………………………………………………………… 6
1.4.1 Business Start-Up Budget …………………………………………………………………………………………………….. 6
2.0 Competitor Analysis ………………………………………………………………………………………………………………. 7
2.1 Product Distribution ……………………………………………………………………………………………………………….. 7
2.2 Product risks………………………………………………………………………………………………………………………….. 7
3.0 SWOT Analysis ……………………………………………………………………………………………………………………. 8
3.1 Strengths ………………………………………………………………………………………………………………………………. 8
3.2 Weakness ……………………………………………………………………………………………………………………………… 8
3.4 Opportunities…………………………………………………………………………………………………………………………. 8
3.5 Threats………………………………………………………………………………………………………………………………….. 9
Reference ………………………………………………………………………………………. Error! Bookmark not defined.
SWOT ANALYSIS
3
MISSION STATEMENT
Fruity Juice aims to create a market for fruits in the local market, provide a natural processed fruit
juice made from pure fruits, to enhance the health standards of the local people by providing a wide range
of natural flavored juices.
SWOT ANALYSIS
4
EXERCUTIVE SUMMARY
Fruity juice will sell juice from natural fruits as its main product; it will be unique from the
existing products as it will be 100 percent fruits no concentrate included. This would be a healthier
alternative to carbonated drinks.
SWOT ANALYSIS
5
1.1 The Company
Fruity Juice keys to success;
➢ It is made from natural fruits.
➢ It is high quality
➢ It made from local available fruits.
Fruity Juice intend to use an old building which housed a supermarket before, it is under renovation.
1.2 Product Description
Fruity Juice limited intends to produce high quality drinks like fruity Juice which is a natural juice
made from local fruits; it uses natural ingredients from the farms within the country. It is a healthy drink
which can be taken any time of the day, and it will be our only line of product but with different flavors
Fruity Juice will be parked in small colorless plastic bottles, with a sticker designed, stating
‘‘Fruity juice, your companion to healthy living.’’ It will be bottled in 500 and 300 milliliter bottles. It
will be having the words ‘natural drink fresh from the farm’ inscribed on the sticker of the bottle.
1.3 The Market
1.3.1 Product Justification
The beverage industry is experiencing some growth which is estimated to go through to 2019
(Bevindustry.com, para. 1). The penetration of fruits juice is also increasing people are turning to
beverages to support their work out routines.
There is an increased focus on health and wellness awareness which has a great influence on the
beverage market as it supports natural products. This awareness influences the market as it becomes know
thus increasing demand.
The potential of the market to grow, open up room for more investors like me to venture into the
market, as is the case with the beverage market.
SWOT ANALYSIS
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1.4 Financial Plan
1.4.1 Business Start-Up Budget
Estimated Cost for start-up
Personal computer/printer/work station
$3,670.00
Desk/work table
354.00
Chairs (2)
564.00
File cabinet
234.00
Misc. equipment
352.00
Business phone (separate line/phone)
234.00
Formal letterhead, envelopes, business cards
234.00
Utility letterhead, plain paper
232.00
Misc. supplies
123.00
Total Estimated Start-Up
$4,536.00
Estimated Monthly Expenses (w/o salary)
Telephone
$200.00
Supplies
40.00
Postage
25.00
Rent
400.00
Total Monthly Expenses (w/o salary) $585.00
Source: referencebusiness.com
SWOT ANALYSIS
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2.0 Competitor Analysis
Minute Made
Fruity Juice
Welch’s
1
$23,300
$23,345
$34,234
2
15
13
14
3.
26
24
25
2.1 Product Distribution
My products will be distributed through wholesalers and retailers who will purchase products directly
from the company or through the depots I will create in several locations. On top of that, I will offer direct
access to wholesalers who want to be my distributors. In addition to that, i will do a massive
advertisement of my product and offer contact details for intended distributors of my product (Adams,
2015).
2.2 Product risks
➢ The present growth in the market may result in market saturation through competition. This
provides a number of risks to my business including;
➢ Lack of acceptance; the people might fail to accept our product as genuine thus we intend to use
locally available raw materials for creation our product.
➢ There is a possibility of making a loss if our products fail to go this can be handled by massive
advertisement and offering our product at a pocket friendly rate.
SWOT ANALYSIS
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➢ Lack of enough supplies to meet our production demand, this is eradicated as we plan to purchase
a piece of land to plant our own fruits.
3.0 SWOT Analysis
We are venturing in market that is experiencing rapid growth; we look forward to meeting the
demands of the market within our abilities. We acknowledge our inexperience in the industry but we
intend to become the best company in the beverage market, this can be achieved through recruiting a
workforce that is complaisant with the local manufacturing market and expertise. I can summarize
performance as follows;
3.1 Strengths
➢ We have aggressive and focused marketing team, with clear strategies.
➢ The directors with wide experience in product and business will create business strategies to be
followed.
➢ Establishment of strong and reliable capital base.
3.2 Weakness
•
Lack of reputation compared to our competitors.
•
Lack of cohesion in the team as they will be new people who have never worked together
before
•
Financial constraints compared to our established competitors.
•
Lack of clear distribution channels
3.4 Opportunities
•
We target a specific market that has little players with a lot of demand.
•
Internet marketing.
SWOT ANALYSIS
•
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Availability of foreign firms that try to venture in the market showing the potential of the
market.
•
The availability of export channels, that provides a place for development of the firm.
3.5 Threats
➢ Existing competition; My Company comes with a different type of product which ill beat their
competition for the market share.
➢ The certificate of food and licensing board;
➢ Intolerable market price for the raw materials; My Company intends to acquire a piece of land so
as to plant our own fruits incase the market price become unbearable.
➢ Development of new lines by established companies so as to control the market share. I will
advertise my product as a purely natural product unlike the competitors which are made of
concentrates
SWOT ANALYSIS
10
References
Adams, K. (2015). Successful Business Plan: Secrets & Strategies (6th ed.). Palo Alto, CA: Planning
Shop.
Lebron, D. (2014). Marketing management. Mason, New York Times. Print
Keller, E., & Fay, B. (2012). Word-of-mouth advocacy: A new key to advertising effectiveness. Journal
of Advertising Research, 52(4), 459-464.
JUST Juice SWOT Analysis
SWOT Analysis
STRENGTHS
WEAKNESSES
•
•
•
•
•
•
•
•
•
•
•
•
100% real natural juice
Sustainably grown & harvested
Strong health benefits (Natural anti-oxidants)
One pound of fruit per bottle
Lifestyle affinity (i.e. Simple living)
Compelling, branded packaging
Limited trade area (Local/Regional)
Limited distribution
Seasonal availability of fruit
Expensive costs due to short shelf life
Low consumer awareness
Late entry into crowded market
OPPORTUNITIES
THREATS
•
•
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•
•
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Wide range of appealing flavor opportunities from single to
mixed fruits
Unique offerings
Growing Category
Increasing consumer health consciousness
Favorable changes in consumer tastes & preferences
Leverage social responsibility
Cut-throat competition; many similar , established offerings
Product supply limited to local growers
Supply is subject to natural disasters and weather
Premium costs perceptions
Details
In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for
the type of beverage you have selected, and for your company overall. As you work on the assignment,
consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that
choice. As you complete your SWOT analysis, be sure to include external factors such as industry /
market trends and competition, and internal factors such as your capabilities or abilities to reach certain
market segments.
Write a three to five (3-5) page paper, in which you:
1.Create your revised NAB (Non-alcoholic Beverage) company name and explain its significance.
2.Develop your revised company’s Mission Statement and provide a rationale for its components.
◦ 3.Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage
category you have chosen. Justify at least three (3) reasons why you have chosen this type of nonalcoholic beverage. ◦Hints: Research and outline beverage industry trends. Consider the size and growth
rate of the industry overall and the specific beverage type you have chosen. Past and Future Growth of
Your Industry) to help you project the future growth rate. Consider the use of industry associations and
search engines to find reliable, recent data.
4.Choose one (1) strategic position from the course text that you believe is the best strategic position
for your company. Explain the approach you will use to implement this strategic position in order to
distinguish your beverage from other non-alcoholic beverages.
5.Provide an overview of your company’s distribution channels. Explain the manner in which your
product will reach end users. Provide a rationale for your chosen method. ◦Hints: For example, will you
sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers
and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-toconsumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment /
shipping?
6.Outline at least three (3) types of risks (including any regulatory risks) that your business faces.
Describe your company’s plan to mitigate such risk. ◦Hints: Regulation weighs more heavily on beverage
and food businesses than many other types of companies, so be certain to consider any regulatory risks
your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if
you make health claims about your beverage?
7.Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text
Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing
and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the
strengths that you and other team members bring to your company? Do you or other team members
have previous experience in the food and beverage industry?
◦Hints: What are your company’s likely weaknesses? Is the competition in your industry segment
entrenched? Is your own management team inexperienced? Will it be challenging to actually produce
your product and maintain quality?
◦Hints: What are your company’s opportunities? Does your segment have more demand than supply?
Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new
market emerging because of demographics, immigration, changing tastes?
◦Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive
to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little
or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition
easily enter your market? If you have a global aspect to your company, do factors such as currency
fluctuations, political instability, offshoring or outsourcing pose threats?
Grading guide
Create your revised NAB company name and explain its significance.
Did not submit or incompletely created your revised NAB company name and did not submit or
incompletely explained its significance.
Thoroughly created your revised NAB company name and thoroughly explained its significance.
2. Develop your revised company’s Mission Statement and provide a rationale for its components.
Thoroughly developed your company’s revised Mission Statement and thoroughly provided a rationale
for its components.
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage
category you have chosen. Justify at least three (3) reasons why you have chosen this type of nonalcoholic beverage.
Thoroughly described the trends in the non-alcoholic beverage industry, especially the specific type of
beverage category you have chosen. Thoroughly justified at least three (3) reasons why you have chosen
this type of non-alcoholic beverage.
4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best
strategic position for your company. Explain the approach you will use to implement this strategic
position in order to distinguish your beverage from other non-alcoholic beverages.
Thoroughly chose one (1) strategic position from the course text (pp. 142–143) that you believe is the
best strategic position for your company. Thoroughly explained the approach you will use to implement
this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
5. Provide an overview of your company’s distribution channels. Explain the manner in which your
product will reach end users. Provide a rationale for your chosen method.
Thoroughly provided an overview of your company’s distribution channels. Thoroughly explained the
manner in which your product will reach end users. Thoroughly provided a rationale for your chosen
method.
6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces.
Describe your company’s plan to mitigate such risk.
Thoroughly outlined at least three (3) types of risks (including any regulatory risks) that your business
faces. Thoroughly described your company’s plan to mitigate such risk.
7. Develop a SWOT analysis for your NAB company using the SWOT matrix
8. Clarity, writing mechanics, and formatting requirements
…
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