Expert answer:Need help with Marketing Plan Powerpoint – Health

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Marketing Plan Presentation – PowerPoint
This project will assess your ability to synthesize the marketing principles by applying them to a
health care organization. Your end product will be a brief overview of a marketing plan for your
organization. You are not expected to reach the level of authoring a professional, actionable,
marketing plan, but you are expected to demonstrate an understanding and application of basic
marketing principles.
Final Project Objectives
1. Understand impact of marketing environments on health services marketing strategy
2. Develop marketing objectives
3. Apply marketing concepts of segmenting, targeting and positioning a health services market
4. Describe a health services organization’s current marketing mix and suggest modifications based
on marketing objectives
5. Identify measurements to access the marketing plan’s impact on the health services organization.
Steps to completing a Successful Project
1. Chose a health services organization. You can choose any health care organization that
interests you. This can be because you work for the organization, would like to work for the
organization, are a patient or client of the health services organization, or any other reason that
will inspire you to examine the organization’s marketing efforts. Be sure you either are
sufficiently knowledgeable about the organization or can gather information on the organization
and its competitors. Since the focus in this course is on the health services patient/client,
please do not chose health care insurance plans or pharmaceutical companies.
All of the following types of health care organizations are acceptable:
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Community hospital
Academic hospital
Specialty hospital
Surgicenter
Rehabilitation center
Urgent care facility
Physician practice
Dental practice
Home health care
Imaging services
Health advocacy organization
Hospice care
Medical equipment sales/rentals
2. Post your term project organization for approval. As directed by your faculty member, post
the organization that you will pursue. Provide a brief description of the organization and why you
chose it.
3. Research your health service organization. Your research should take many forms, including
academic research from the UMUC library. Your research should also include a visit to the
organization, interviews with key administrators or marketers (if possible), research on the category
of health services in which the organization belongs, e.g. hospitals, physician practice, etc., website
review, review of similar services which would be considered direct competitors. You might want to
refer to the Marketing Webliography found under Course Content > Course Resources > Marketing
Toolbox > Marketing Webliography.
4. Review the final project Power Point Template. This can be found under Course Content >
Course Resources > Final Project Power Point Template. Be sure you understand all the relevant
marketing concepts; ask your faculty member to clarify, if needed.
5. Use the marketing plan template to complete your Power Point Presentation. The template is
located in Content>Course Content>week 8. Feel free to change the design and slide layouts in
whatever way you feel best represents and communicates your best work. Be sure to remove any of
the generic text provided to you for guidance.
6. You will not be able to find out everything about your organization or its industry, some of the
information is propriety, so be prepared to make some well-reasoned statements in your final
project.
7. Keep your Power Point presentation simple. Reserve the main portion of your presentation for
your key findings, conclusions and recommendations. Use exhibits to add supplemental or source
information such as charts and graphs.
8. Be sure to include endnotes and a bibliography as part of your grade is on your ability to
demonstrate these skills.
9. Appropriately cite and reference; and that it clearly communicates your points.
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