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Answer & Explanation:BUS402 Final Case Study.doc
bus402_final_case_study.doc
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Ashford 6: – Week 5 – Final Case Study
Final Case Study and Strategic Plan [CLOs: 1,2,3,4,5]
Read What’s Driving Porsche? and History of Porsche AG – FundingUniverse. From the perspective of an executive with the firm, prepare a
strategic plan to grow the business over the next three years.
Your strategic plan must be future-oriented and must:
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Describe Porsche’s history and its 4Ps (Product, Price, Place, and Promotion).
Explain the current situation of the organization in the market (industry, market, and general environment analysis).
Assess the financial performance and condition of the organization.
Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer opportunities for
change.
Choose three or four areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic
plan.
Describe your recommended organizational structure.
Explain your plan to measure the success of your strategic plan.
Your paper must be 10 to 12 pages in length (excluding the title and reference pages) and be formatted according to APA style guidelines as
outlined in the Ashford Writing Center. In addition to the text, you must use at least five scholarly sources. Remember to incorporate
information that you have learned from this course as well as your personal experience.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment
In Ashford courses, there are two different ways to submit assignments for grading. Depending on the
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Click on the Assignment Submission button above. The Waypoint “Student Dashboard” will
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Browse for your assignment.
Click Upload.
Confirm that your assignment was successfully submitted by viewing the appropriate week’s
assignment tab in Waypoint, or clicking on Check Assignment Status within the Meet Your
Instructor unit in the left navigation panel.
For more detailed instructions, refer to the Waypoint Tutorial.
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