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Answer & Explanation:Part 1: In the readings for this week it was mentioned that each of us live fairly close to a McDonald’s, Subway, Chili’s, Boston Consulting Group (BCG) Matd to take customers from one another.Learning Activity #1Choose two companies that are in direct competition with one another and determine which of the four generic business level strategies of (1) cost leadership, (2) differentiation, (3) focused cost leadership, and (4) focused differentiation the companies is demonstrating.  Give examples that demonstrate that the company is utilizing the chosen strategy.  Explain why the chosen strategy for each company is giving them a competitive advantage or disadvantage over the other company.Part 2:In the reading for this week you learned how the Boston Consulting Group (BSG) analysis identifies particular divisions that should receive fewer resources than others. It may also identify some divisions that may not have a favorable future.  This learning activity will give you practice in developing a BCG matrix.Boston Consulting Group (BCG) Matrix.dochttp://www.strategicmanagementinsight.com/tools/bcg-matrix-growth-share.htmlLearning Activity #2Step 1 – Place the following five columns at the top of a spreadsheet: Divisions, revenues, Profits, Relative Market Position, and Industry Growth Rate.  Down the far left of your page, list Disney’s Geographic divisions (see segments below). This is an internal assessment. You do not need to access any financial data other than what is presented below to complete this activity.  The purpose is to compare the units within Disney. Fill in the table by utilizing the information below: The chart below represents Disney Operating Revenue(Top Section) and Income ( Bottom Section).Disney Corporation – Revenue and Operating Income by Segment2010 vs.2009 vs(in Millions)20102009200820092008Revenues  Media Networks $  17,162 $  16,209 $  15,8576%2%  Parks & Resorts  10,761              10,667  11,5041%-7%  Studio Entertainment               6,701                                   6,136  7,3489%-16%  Consumer Products               2,678                    2,425  2,41510%  Interactive Media                  761                       712  7197%-1%Total Consolidated Revenues $  38,063 $  36,149 $  37,8435%-4%Segment operating Income  Media Networks $  5,132 $  4,765 $  4,9818%-4%  Parks & Resorts               1,318  1,418  1,897-7%-25%  Studio Entertainment                 693  175  1,086296%-84%  Consumer Products                 677  609  77811%-22%  Interactive Media                (234)  (295)  (258)21%-14%Total Consolidated Income $  7,586 $  6,672 $  8,48414%-21%Source: Walt Disney Company, Annual Report (2010)Step 2 – Complete BCG matrix for Disney (Refer to this week’s readings for guidance)Step 3 – Provide a brief summary of your findings.

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