Expert answer:Marketing question

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Answer & Explanation:Assignment:
Reflection Paper
This assignment will
assess the following competency: 4. Demonstrate the ability to exhibit sound
marketing decision-making.
Directions
Based on the learning experience in this course along with the new
marketing knowledge that you have acquired discuss in 300 – 400 words how you
can use these practices to improve the marketing effectiveness in your current
organization. Discuss how you can forge a long-term marketing strategy in your
organization. How can the establishment of effective workgroups assist you
here?
These are the topics learnt: some of them can be used for
this assignment.
–
Marketing strategy : why is Marketing Management
important
–
Customer behavior
–
Segmentation: market segment; demographic, geographic,
psychological, behavior, B2B
–
How do marketer segment the market
–
Product positioning
–
Positioning via price, and promotion
–
Positioning: Assessment through the customer
lens
–
Targeting: what is targeting, and do marketers
do it
–
Sizing market
–
Products: Goods and services
–
Brands. What is a brand, what are branding
strategies
–
New product, why are new product important, how
does Marketing develop new product for their customers
–
What is the product life cycle?
–
Pricing; why is pricing so important, low
prices, high prices
–
Customer and psychology of pricing
–
Channel of distribution and logistics
–
Advertising messages and marketing
communication, what is advertising, why is it important, what market goals are
sought from advertising campaigns, designing advertsising messages to meet
marketing and corporate goals
–
Integrated marketing communication and media
choices
–
Social media
–
Customer satisfaction and customer relationship
–
Marketing strategy
–
Marketing research tools
–
Marketing plans.

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