Expert answer:International Business Paper
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20151202231242paper_requirement.docx
20151202231318example.docx
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Description of Paper:
Wisconsin companies are very active in pursuing international business opportunities all
across the globe. These regional companies take advantage of business opportunities
present in Latin America, Asia, Europe and Africa, permitting them to create and maintain
thousands of interesting jobs in the region. The objective of this project is to make students
aware where, how and with what results Wisconsin companies benefit from doing business
internationally. As next step, each team will analyze how Wisconsin-based companies
explore the business opportunities in these two markets both in terms as destinations to
sell their products and services as well as sourcing destinations. You need to provide two
specific examples of Wisconsin-based companies doing business in the assigned country.
The emphasis here is that that teams investigate REAL companies, providing REAL (and
documented) data and information. The groups are encouraged to focus on SME (Small and
medium-sized companies), given that these types of companies are the backbone of the
Wisconsin (and US) economy. (Note: Companies such as Harley Davidson, Johnson Controls
etc. DO NOT qualify as SMEs).
COUNTRY ASSIGNED: AUSTRALIA
COMPLETE THE FOLLOWING:
•
Company 1 (SME vs. MNE)
1)
2)
3)
4)
Brief description of company (employees, location)
Brief description of its products or services
Industry: Identification of “who” buys these products or services
Please cover different strategies for: 1) Small and Medium Enterprises: please
cover their entry strategy: Exporting, FDI etc (as mentioned above; 2) Multinational
Enterprises: please cover their strategies we discussed in Chapter 12, home
replication, global, etc.
5) For the implementation of your strategy, e.g. When? How? What partners and
intermediaries? etc.
6) WHY (either based on facts or an “educated” guess from what you found out in
your country analysis) your assigned country is a possible market for the company
(Please refer to the tasks under Global Market Opportunity Assessment).
7) And finally: State why or why not your group thinks this company might be
interesting to work for in the future.
• Company 2 (SME vs. MNE)
1) Brief description of company
(employees, location)
2) Brief description of its products or
services
3) Industry: Identification of “who” buys
these products or services
4) Please cover different strategies for: 1)
Small and Medium Enterprises: please
cover their entry strategy: Exporting, FDI
Bus Admin 496 International Business, Fall 2015
10
etc (as mentioned above; 2) Multinational
Enterprises: please cover their strategies
we discussed in Chapter 12, home
replication, global, etc.
5) For the implementation of your
strategy, e.g. When? How? What
partners and intermediaries? etc.
6) WHY (either based on facts or an
“educated” guess from what you found out
in your country analysis) your assigned
country is a possible market for the
company (Please refer to the tasks under
Global Market Opportunity Assessment).
7) And finally: State why or why not your
group thinks this company might be
interesting
Bus Admin 496 International Business, Fall 2015
10
Company #1: Wisconsin Pharmacal
Wisconsin Pharmacal Company is a manufacturer, distributer and seller of brands related
to outdoor recreation, and general safety. Located in Jackson, Wisconsin, Pharmacal was
founded in 1896, and was originally located on Water Street in Milwaukee. Originally a
pharmacy co-op retailer, the company has continued to grow and develop over its impressive 119
year existence. According to the Milwaukee Journal Sentinel, the privately held company has
around 80 employees, with up to 130 temporary employees during peak business periods. The
company’s products include: Potable Aqua® Water Purification Tablets, Sting-Eze Insect Bite
Relief Products and BaitMate Fish Attractants. The company is the official licensee of Coleman
Insect Repellents and First Aid.
Who are the consumers purchasing products made by Wisconsin Pharmacal? At the
consumer level, one would assume that they make most of their profit off of activities related to
outdoor recreation. Whether its insect repellant, insect bite relief, sleep-screens for camping, or
first-aid kits, Wisconsin Pharmacal provides products for virtually any scenario. At the firm
level, Wisconsin Pharmacal’s Potable Aqua water purification device is likely the most sought
after product they offer. This water purifier is marketed towards water safety and relief
organizations, along with other non-profit organizations. The company partnered with
Albuquerque, New Mexico based Aqua Research LLC to provide a water purification device that
disinfects up to 20 liters of water at one time. This is where international business plays a part;
according to a press release, the company is developing distribution channels for outdoor
military channels in not only the U.S, but Europe, Asia, Africa, and the great country of
Australia. I was unable to find much detailed information about Wisconsin Pharmacal’s entry
strategy, as calls to the company went unanswered and were not returned. Fortunately, we were
able to use our international business lessons to pinpoint the entry strategy used by Wisconsin
Pharmacal. The company labels themselves as a manufacturer, seller and distributor: one would
have to assume that the company is using the direct exporting method, selling their products to
foreign intermediaries on their own accord. It seems as if they want to keep everything “inhouse”, which is something they have earned the right to do. When you provide such high
quality products, along with a rare technological advancement like the water purification device,
you are able to dictate your own success. Although there is very little information available about
which specific intermediaries and agents used to achieve international success, it is very
impressive to find that their products are available worldwide.
Wisconsin Pharmacal is pretty quiet regarding how they achieve their success. ‘When?’
is an easy question to answer, as the company has been in the business of distributing their
products since the 1900’s. It is clear that they do not use a franchising model, as they are a very
small, Wisconsin-based company. Wisconsin Pharmacal doesn’t appear to have any clear
partners in international business, apart from being the licensee of Coleman, a company
specializing in outdoor supplies. The company website gives the option to purchase their
products online, but also provides the service of ‘contract manufacturing’, where you can employ
Wisconsin Pharmacal to build any of the offerings provided on their site. As mentioned earlier,
their Potable Aqua purifier is highly sought after, and is available for purchase via many
retailers, including ‘Survival Supplies Australia’.
So why would a small company such as Wisconsin Pharmacal want to do business in
Australia? Taking a look at the statistics, it is quite clear that there are very ample opportunities
to be involved in international business with Australia. They rank as the 12th largest economy in
the world, with a highly impressive GDP of $1.5 trillion. The country continues to grow, as it
enters its 23rd consecutive year of financial growth. Australia ranks as the 7th largest global
export market for Wisconsin. 99% of tariffs have been eliminated when it comes to the export of
U.S. goods. The top import category for Australia is in pharmaceutical products, with a
whopping 52% of the importing share. This is perfect for Wisconsin Pharmacal, which was
established as a chemical and pharmaceutical wholesaler. These factors, combined with the
warm climate, makes Australia the perfect option for the type of products Wisconsin Pharmacal
sells.
Does Wisconsin Pharmacal Company seem like an interesting company to work with? In
our opinion, it definitely is an interesting company. It is incredible to learn about the capabilities
of a small Wisconsin-based company, which is currently raking in $30 million in sales per year.
With such impressive and innovative products provided by Wisconsin Pharmacal, they are in a
position where they can dictate which path they want to take in the future. Their water purifier is
certain to be in high demand in countries that do not have access to clean water, as well as being
a pivotal part of worldwide relief efforts following a disaster. With only 80 permanent
employees, it would be an honor to join the team at Wisconsin Pharmacal. While most of their
success seems to come from the domestic market, I truly believe that Wisconsin Pharmacal has
the capabilities to have a solid impact in the world of international business.
…
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