Answer & Explanation:I need someone to help me proofread an email. Native speaker only.The goal is to polish the article, correct grammar and fix awkward sentences.See attachment:proofread.txt
proofread.txt
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I highly admire the TOM FORD brand, however, as the Chinese are still relatively
unfamiliar with the brand, TOM FORD is missing out on many businesses opportunities
in China. Due to the lack of understanding of Chinese market, I don’t think it has
developed its full potential in China yet. You guys certainly need a strong boost
there. With the strong purchasing power Chinese/Asian people have these days, Tom
Ford can benefit a lot from this.The biggest difference that has happened in China
during the past decade is the rise of social media. Instead of throwing money on
traditional media, you guys should pay more attention to social media and
developing digital marketing strategies aim at China.Of course, the Chinese social
media is a totally different matter from the US social media. The same strategy
wouldn’t work well if it were moved directly from the US to China. Aside from
cultural diversity, China has a completely different set of the social networking
system, which create an entirely different strategy and user experience.These days,
instead of shopping at stores, most Chinese people tend to purchase luxuries by
using “Dai Gou” (a channel of commerce in which a Chinese person overseas purchases
commodity, includes luxury goods and groceries, for a customer in mainland China.
The phrase means “buying on behalf of”) WeChat(A SMS/SNS App that has more than
half a billion users in China) then, plays a big role in connecting “Dai Gou” and
the consumers. Besides, the success of WeChat brings opportunities for brands;
WeChat has started to open up their APIs and offered lots of support to O2O
businesses. Lots of famous luxury brand like Hermes, Chanel, and Dior, etc., are
taking advantages of this and start branding on Wechat. They all received good
results. The marketing post I sent you last time, the one I did for Tom Ford, was
also posted on WeChat. With over 60,000 readers and thousands of commenters, and
shared by more than 2,000 people, inspiring a wave of discussions of the brand. And
all the work was done in less than a day, didn’t spend a penny.As fashion brand is
concerned about its images will be distorted in another country. Therefore, the
company needs a person who understands the Asian market, social media, and
understanding of the brand to control strategies and directions and help you guys
get the maximum result in China.I was born and grew up in China; no one knows
better about what Chinese people like than me. I’ve been very active on many social
network platform for many years; I had successfully held many events, parties and
competitions in high school and college, using social platform. More importantly, I
have B.Arch and M.Arch degrees (Columbia Univ.). Six years of experience from
architecture has given me precision in the application of design language, keen
intuitions and accurate understanding of design and fashion, which also gives me a
great advantage in promoting fashion brands.I’d like to know that if you guys have
any position openings regarding Chinese/Asian Marketing or digital/social media
marketing. I’m positive that I can contribute a lot and give you guys the boost you
need in China/Asia. Please don’t hesitate to contact me if you need more
information. I’m living in Manhattan now so if you would like to grab coffee
sometime, please let me know.
…
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