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Running Head: CAREER RESEARCH REPORT
Career Research Report
Google and PwC
Prepared for Mahsa Modirzadeh, Professor
Linguistics and Language Development Department
San Jose State University
Prepared by Menglu Wang, Student
Accounting Major
San Jose State University
October 18, 2015
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CAREER RESEARCH REPORT
TABLE OF CONTENTS
Introduction…………………………………………………………………………………..3
The Ideal Company………………………………………………………………………..3
Company I: Google………………………………………………………………………..4
Background……………………………………………………………………………4
Products and Services……………………………………………………………..4
HR Work Culture……………………………………………………………………4
SWOT Analysis……………………………………………………………………..5
Company II: PwC…………………………………………………………………………6
Background……………………………………………………………………………6
Products and Services……………………………………………………………..6
HR Work Culture……………………………………………………………………7
SWOT Analysis…………………….. ……………………………………………..7
Conclusion……………………………………………………………………………………8
Next Steps…………………………………………………………………………………….9
References…………………………………………………………………………………..10
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CAREER RESEARCH REPORT
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Career Research Report
Introduction
Many people are faced with challenges when deciding their preferred career paths
including the right company they would work for. For me, it is critical that I find a company that
will get the best out of me and ultimately enjoy working with. In this report, I attempt to find the
company that best suits me in the light of standards, operations, performance, and reputation. I
major in accounting, but as an aspiring employee, my focus will be on the general management
of two companies of my preference, especially their corporate culture. My concentration is on
Google and Price Waterhouse Coopers. Both companies operate in different industries thus
depicting my interest in working in any industry. A thorough analysis of the two companies
positioned Google and PWC as my favorite because of its unique corporate culture.
The Ideal Company
My ideal company should uniquely complement my personal and professional
preferences. For the most part, I believe in innovation, flexibility, and opportunity for growth.
Different companies have different policies on innovation but skill and creativity remain their
critical components for productivity, growth, and competitiveness. On the other hand, different
companies vary in their working schedule. Unlike those with fixed schedules, companies with
flexible working schedules allow employees to outside the normal working pattern. According to
American Job Exchange Recruiting Specialist (n.d), flexibility creates an environment for the
employers and their employees to balance their work and personal needs, and consequently,
mutually beneficial.
CAREER RESEARCH REPORT
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Google
Background
Google began as a Ph.D. research project by Brin and Page. The domain name,
google.com was registered in 1997 and later became a privately owned company in September
1998. Headquartered in California, the company has more than 57,000 employees globally. In
the Financial Year 2014, the company’s revenue was estimated at more than USD 66 billion.
Google has conducted extensive research on search algorithms and leveraged on state-of-the-art
technology to establish its brand name in the internet search engine market. By 2004, the
company covered more than 75 percent of US’ internet search market.
Products and Services
Google offers numerous products and services. It offers web search technology such as
ranking technology, and text-matching techniques; advertising technology such as the Google Ad
Words Auction system, the Ad Sense Contextual Advertising technology; and, large-scale
systems technologies that amplify large data storage and processing. Other products and services
that are free include Google Alerts, Google Blog Search, Google Book Search, Google Catalogs,
Google Desktop, Google earth, Google Finance, Google Scholar, and many more (Anonymous,
n.d). YouTube and Android OS are also part of its products and services. The company operates
in such industries as the internet, computer software, mobile computers, smart phones,
entertainment and media, and mobile payments.
Culture
Google is one of the most attractive graduate’s employers. The company acknowledges it
is its people that make it what it is today (Google Company, n.d). The company recruits smart
CAREER RESEARCH REPORT
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and determined individuals, centering on their ability than experience. In addition, the company
embraces diversity to reflect the global audience it services. Its employees are able to enjoy other
activities such as cycling, swimming, massage, beekeeping, and others. Furthermore, the design
of Google’s offices and cafes are such that they encourage interaction between employees who
are also encouraged to spend a portion (20 percent) of their working hours creating personal
projects.
SWOT Analysis
Google has various strengths and weaknesses. Already, Google is the world’s number one
search engine brand names. In fact, the word “Google” is used in place of “search”. This has also
made the company need less marketing for publicity. Furthermore, Google has a range of
innovative services to offer to its clients and is not biased to advertisers. The company is also
financially stable. Even so, the company’s search algorithms are not 100 percent perfect, and thus,
make errors. A majority of its income is also derived from online advertising which, apparently,
is becoming difficult to sustain.
The company also has opportunities and threats. The developing mobile internet market
motivates the company to develop better mobile platform advertising displays. The company can
also invest in the automobile industry following its successful driverless car. Even so,
competition is high from Apple, Yahoo, Samsung, and other players in the various industries.
The current lawsuit over alleged violation of anti-trust laws in the EU that would weigh on the
company.
CAREER RESEARCH REPORT
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PricewaterhouseCoopers
Background
PwC is one of the largest accounting networks companies in the world. The company was
founded in 1854 under the name Cooper & Lybrand but later in 1998 obtained its current name
following a merger between the original company and Price Waterhouse. Headquartered in
London, the company operates in up to 157 countries employing more than 200,000 employees
(PwC, nd). In the Financial Year 2015, the company offered its services to 418 and 443
companies in the Fortune Global 500 and the FT Global 500, respectively. Furthermore, the
company was ranked second by Universum as the most attractive employer for business students.
The company’s revenues improved by 10 percent by the year ending June 30, 2015 (PwC, n.d).
Products and Services
PwC offers a wide range of products and services. These include advisory, audit and
assurance, consulting, deals, entrepreneurial and private clients, family business services, IFRS,
legal, people and organization, sustainability and climate change, and tax. While the company is
in the professional services industry, its services are offered in different industry sectors. The
various industry sectors include aerospace, defense, and security; asset management; automotive;
banking and capital markets; capital projects and infrastructure; chemicals; communications;
energy, utility, and mining; engineering and construction; entertainment and media; financial
services; forest paper and packaging; government and public services; healthcare; hospitality and
leisure; industrial manufacturing; insurance; metals; pharmaceuticals and life science; private
equity; retail and consumer; sovereign wealth funds; technology; and, transportation and logistics.
CAREER RESEARCH REPORT
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Corporate Culture
PwC professionals are at the heart of the company’s strategy and success. The company
recruits talent, centering on diversity and inclusion. The company offers its employees with
enriching professional experience, daily coaching, timely and productive feedback, as well as
top-notch learning and development opportunities. The company also acknowledges the culture
of flexibility, thereby, offering generous vacations and time offs.
SWOT Analysis
PwC has several strengths and weaknesses. The company has many clients, many of
whom are repeat clients from 418 and 443 companies in the Fortune Global 500 and the FT
Global 500, respectively, and others. It offers numerous services, precisely 8 services in 24
industry sectors. PwC has a wide geographical reach of more up to 157 countries with a talented
workforce of 200,000 employees. The company is the largest professional services firms in the
world and the largest among the big four accountancy firms. However, the company had
numerous controversies including gender employment discrimination, tax avoidance, Yukos
prosecution, the Transnet Russia case, favoring by World Bank for water privatization in India,
and others.
PwC also has several opportunities and threats. There are emerging economies that are
growing in which the company can benefit from. As many companies launch in their respective
industry sectors, PwC has the opportunity to offer compliance solution. Companies are also
increasingly seeking experts in business solutions. However, the other firms (Deloitte, KPMG,
and EY) are very stiff competitors. This may restrict PwC’s market share. In addition, fluctuating
global economies affect business.
CAREER RESEARCH REPORT
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Google Conclusion
Google was created from innovation. With many employees, the company is leading in
the web search market with good revenues. The company offers a wide variety of services from
web search technology to Smartphone applications. Imperatively, the company believes its
diverse, smart, determined, and abled employees make it what it is, subsequently, offering them
with non-work related activities for personal development. While the company seems to be doing
well, its search algorithms are not perfect. The company has a great opportunity for expansion,
but the current lawsuit in EU May way on it.
PwC conclusion
PwC is a leader in accountancy offering a range of finance-related services in more than
20 industry sectors. The company believes that its people make it what it is and, therefore, strives
to improve their professional lives. The company is reputable, but its image is tainted by
numerous controversies. It also has an opportunity to grow but faces competition from Deloitte,
KPMG, and EY.
Final Decision
Following a careful analysis of Google and PricewaterhouseCoopers, my final decision is
that I would consider working for both of them. While both companies are multinational
corporations, notwithstanding, Google has the most room for innovation. Notably, both
companies that will acknowledge my contributions and respect my personal and career
objectives as well. Nonetheless, an opportunity with PWC would be a great breakthrough in my
life because of the opportunity for growth. Accordingly, PWC has numerous accounting
networks from which I can benefit. Moreover, it is the most prestigious accounting firm in the
CAREER RESEARCH REPORT
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world.
Next Step
This report has demonstrated that my knowledge of the two firms I would consider
working for. Getting an employment opportunity with these companies is a very competitive
procedure involving highly qualified candidates. I intend to work in my major and obtain firstclass honors to increase my competitive advantage. But first, I will send my application as an
intern in both companies and expand my professional network be connecting with the companies’
employees on LinkedIn and on social networks such as Face book and Twitter. My resume will
as well be continuously updated.
CAREER RESEARCH REPORT
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References
Anonymous. (n.d). Case Study – Google Inc. Retrieved October 19, 2015 from
http://nccur.lib.nccu.edu.tw/bitstream/140.119/33884/11/61010111.pdf.
American Job Exchange Recruiting Specialist. (n.d). Advantages of Being Flexible at the
Workplace. Retrieved October 19, 2015 from
http://www.americasjobexchange.com/career-advice/flexibility-at-work.
Google Company. (n.d). Our Culture. Retrieved October 19, 2015 from
https://www.google.com/about/company/facts/culture/.
PwC. (n.d). Retrieved October 19, 2015 from http://www.pwc.com/us/en.html.
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