Answer & Explanation:Part 1: Promotion of Healthcare Services
In recent years, promotions have become an important
part of healthcare strategy. Promoting a service is often very different
than the promotion of a product. Equally important is the medium
through which you promote your service, whether it is in person; online
or through traditional promotional avenues, promotion has become a
critical aspect of a marketing strategy.
Compare the use of print media and the Internet in the
promotion of healthcare services. What are the advantages and
disadvantages of each? Explain.
Part 2: How HIPAA works with strategy?
In 1996, the Health Information Portability and
Accountability Act was put into effect. This legislation profoundly
changed the way the healthcare industry work in the United States. As
such, healthcare organizations have had to create and change their
strategies around this landmark legislation.
Discuss the Health Information Portability and
Accountability Act of 1996 (HIPAA) and the impact it has had on the
exchange of data that includes health-related patient information.
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