Expert answer:business assignment please

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sw1.docx

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View the video and answer the questions below.
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Describe the marketing exchange relationship that exists between Southwest Airlines and its
customers.
Describe the 5Cs of the marketing framework as they pertain to Southwest Airlines. Hint: create a few
sentences for each of the C’s.
How does Southwest Airlines’ approach to providing a total product experience capture the marketing
framework elements of STP (i.e., segmentation, targeting, and positioning) and the 4Ps (i.e., product,
price, place, and promotion plus a 5th P – people)? Hint: develop a few sentences for each of the
STP’s and 4 P’s.
As the market changes, how can Southwest Airlines maintain a competitive advantage? Hint: you
need to address specific things and not state something similar to “keep doing the same thing.”
Responses to discussion question topics should be a minimum of 250 words
also include your references
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