Answer & Explanation:Expansion Project 5.ppt this is apart of the It is time to assign a workforce along with a marketing strategy to
your plan. At the end, a presentation generally concludes with a look
ahead, so that will be the last portion of the plan.
Create a 5-7 slides presentation using the speaker’s notes section
for your content and the slides for presentation purposes. Include the
following information:
Create a Marketing PlanConcentrate on the changes you will need to make for global
promotion efforts. Can any of the current marketing efforts be kept?
What type of marketing does your chosen global market respond to? What
will not work well in your market that may work for your domestic
marketing plan?Create a Human Resources PlanHow will you handle staffing and recruitment activities? Turnover?How will you address the differences with Global HR needs?Conclusion forecasting what’s next
expansion_project_5.ppt
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Organizational Structure, Operations
and Finance
Melvin Reine
Dr. Matthew Ademola
December 21, 2015
Rasmussen College
Product organization structure
Continuation of organizational
structure
Coca cola is the biggest beverage company in the
world and is the leader in the production of soft
drinks
enjoys a unique recognition of their brand globally
consistent in quality assurance
creative and innovative marketing strategies
Global availability is another factor that has made
coca cola a success
company enjoys unlimited creativity and
innovation
Operations plan
it should act better to maintain the consumer trusts
in all parts
The company seeks to increase the sale and
reducing operating costs which is aimed at higher
profits and earnings
The company aims at introducing new products
each and every day to ensure people keep on
trying. Another operations strategy at coca cola is
that it aim at strengthening its brand so as to
maintain loyalties and strong market position.
Continuation of operations plan
ensure environmental due diligence before starting
any project in those countries.
putting in place an environmental impact
assessment before any operations are commenced
the company needs to investigate about the ground
water conditions before selecting any site to set up
their plant.
Finance plan
The finance plan contains the details of how the
products of coca cola will be funded
The company seeks to raise finances through the
Dutch financing subsidiary
Financing at lower levels in the company will be
considered
The coca cola company is also aiming at
maintaining their presence and good profile in the
capital markets and broadening of the investor’s
base.
Continuation of finance plan
The company is also targeting to investor in
specific segments
This will be achieved through diversification
Euro has being and continues to be the main
funding currency of the company
maintaining a well balanced redemption profile
The company is also targeting to use to continue
using the Europe medium term note strategy
the global commercial paper program as the main
basis of the company financing.
References
Pendergrast, M. (2013). For God, country, and Coca-Cola:
The definitive history of the great American soft drink and
the company that makes it. New York: Basic Books.
Ehrhardt, M. C., & Brigham, E. F. (2009). Corporate
finance: A focused approach. Mason, Ohio: SouthWestern/Cengage Learning.
Bell, L. (2004). The story of Coca-Cola. North Mankato,
Minn: A+.
Plunkett, J. W. (2008). The Almanac of American
Employers 2009: The only guide to America’s hottest,
fastest growing major corporations. Houston, Tex: Plunkett
Research Ltd.
…
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