Established in Sydney in 2009, Shoes Of Prey was created on
Established in Sydney in 2009, Shoes Of Prey was created on the… Established in Sydney in 2009, Shoes Of Prey was created on the assumption that women possess a desire to find the perfect pair of shoes. Acknowledging the individual and unique style of women globally, the brand developed its own 3D Designer software, and became known for its creativity and innovation in a ‘one style fits all’ market. Offering complete customization, the user decides on the shape, heel, color, and material to see their ultimate pair of shoes come to life. The Shoes of Prey value proposition offered not only individual “self-designed” but also a range of pre-designed pieces. Shoes of Prey grew into a successful multinational company without leaving its value proposition of celebrating the personal style of women behind. Partnering the brand’s creative collaborations with fashion influencers, Shoes of Prey continued to deliver well-crafted footwear at an affordable price point The brand was seen to provide a wealth of options that are “sure to suit your individual preferences without breaking the bank”. If you had been hired in January of 2018 as a marketing research consultant…What Would You Have Recommended?How would you confirm that the company has targeted the right customers?What would you have identified as the problem?What alternative solutions to the problem would you have identified?What research would you have recommended to test these solutions and to help solve the problem before the company collapsed? Arts & Humanities Communications Marketing MKTG 320
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