Allergan plc (Irish-tax registered) is a pharmaceutical com

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Allergan plc (Irish-tax registered) is a pharmaceutical company… Allergan plc (Irish-tax registered) is a pharmaceutical company leading maker of eye care, skin care and aesthetic product, including best-selling pharmaceutical Botox. Originally used to treat muscle spasms (as well as eye spasms and misalignment), Botox has found another, more popular application in diminishing facial wrinkles. Allergan also sells implants used in breast enlargement. Its products are sold in 100 countries via direct sales and distributors. Total revenues in 2017 were USD 16billion, with minus USD 4billion in net profit. a. Cultural differences need to be considered when communicating across borders. Explain five (5) country’s culture need to be research to ensure business success across border in the case of Allergan Botox and Breast implants b. To enter the foreign market, the marketers need to explore the market attractiveness as well as the risk. Examine and explain the possible risk for Allergan Botox to enter the Malaysia marketArts & Humanities Communications Marketing BUSINESS BBBFN2124

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