Expert answer:Write a one page memo, using standard memo format

Solved by verified expert:see the attachment I attached the booklet report .. Please write a one-page memo to me, Professor Yvette Kounios, using standard memo format. Your subject line should read as follows: Short Booklet Report Submission. You will then state within the memo that you are submitting the report, and you will identify its topic and key ideas.
20171019063624booklet_report_professional_writing_1.docx

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USE OF SOCIAL MEDIA TO INCREASE SALES AND ENHANCE IMAGE
Sami Alawad
Professor Kounios
PRWR 215 H
November 16, 2017
INTRODUCTION
Organizations working in the food service industry are aware that competition is
stiff in the markets. The growing competition in the industry as well as rapid changes in
the trends makes it difficult for businesses to stay at the forefront of the client’s minds.
Thus, organizations in the food service industry have to find ways to attract new clients
and maintain the loyalty of the existing customers. Businesses in the food service
industry have resulted to using social media to enhance their image and boost sales.
Some of the social media platforms that organizations in the industry utilize include
Facebook, Twitter, Instagram, blogs and Web sites.
USE OF SOCIAL MEDIA TO INCREASE SALES AND ENHANCE IMAGE
Restaurants are among the numerous businesses in the food service industry that
utilize social media to boost sales and improve their image among the clients. In the
modern world, the majority of the people spend most of their leisure time on social
platforms. People are constantly searching for new things on the internet. Some tend to
check out restaurants with the best hospitality services. Others try to look for
restaurants that offer the best dishes, as well as the different kinds of menus on these
businesses. As such, businesses are trying to reach out to the clients through these social
networks (Yļmaz 273).
Restaurants have created numerous social platforms where they can post
information regarding their business. The platforms are utilized to post photos of
various dishes available at the establishment. Also, the platforms comprise of the menu
in a restaurant and the prices of the various food items available. Further, the time for
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opening the restaurants and closing are shared on the social platforms. Clients can also
search for the presence of other branches of a certain restaurant in their location to try
out their food.
In a bid to understand the expectations of customers, the businesses in the
foodservice industry also create social platforms that welcome the feedback and
opinions of customers. The restaurants, for instance, can establish what their clients
prefer on the menu. They can also understand what types of food the customer desire.
Further, the restaurants can determine whether customers are complaining about their
food and prices through these social platforms. In turn, the feedback from customers
allows the businesses to determine areas that require a change to improve their image
and boost sales of food items (Nedelea, Korstanje and George 117).
Also, the businesses set up google alerts that notify them of negative and positive
reviews from customers (Pride and Ferrell 239). A bad review can ruin the image and
reputation of a business. On the other hand, a positive review enhances the image of the
business. As such, google alerts enables the business to determine whether customers
see it as a good or bad business in the market. These reviews contribute to the changes
made in business to help change them to positive comments.
The reviews from clients enable the business to respond and communicate to
clients. The businesses make an effort to reply to the positive and negative reviews. The
organizations respond to positive reviews by thanking the people for their positive
comments and show appreciations. On the other hand, the response to negative reviews
includes asking the customers of the kind of changes they prefer to be made as well as
share their effort to try and rectify mistakes.
Starbucks is one of the competitive businesses in the industry that utilizes social
media to enhance its brand image and increase the sale of its coffee products (Singh and
Duhan 162). The company utilizes digital platforms to interact with its clients. It has
developed strong relationships with its customers through the digital platforms. Social
media has enabled Starbucks to interact with customers and understand their desires
and expectations. It utilizes the feedback from customers on social media to improve its
service level. Further, the company has been able to increase customer experience with
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the brand through social media. Thus, social media has been a contributing factor to the
increase in sales of Starbucks products and enhancement of the company’s image.
ANALYSIS AND CONCLUSION
Experts believe that when it comes to utilizing social media in business, it
contributes to success as well as increased opportunities for gaining a competitive edge.
Social media allows businesses to market their products to the customers (Minazzi 77).
It also enables business people to interact with the clients and understand what they
want. In turn, the constant communications between organizations and clients via
digital platforms enable businesses to determine areas of improvement that can
contribute to an increase in sales and enhance brand image.
Businesses utilize social media in a bid to boost their sales and enhance their
image (Turner and Shah 70). In an industry like the food service, restaurants make an
effort to allow customers to search for their services on the internet. The companies in
the industry try to stay at the forefront of their customer’s mind by utilizing social
media. They achieve this by updating the social platforms and posting photos of new
dishes available at the establishment and their prices as well as locations. Further, the
social platforms enable businesses to interact with customers to understand how they
can enhance their service levels and meet the expectations of clients.
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Works Cited
Minazzi, Roberta. Social Media Marketing in Tourism and Hospitality. , 2014.
Internet resource.
Nedelea, Alexandru, Maximiliano Korstanje, and Babu P. George. Strategic Tools and
Methods for Promoting Hospitality and Tourism Services. , 2016. Internet resource.
Pride, William M, and O C. Ferrell. Foundations of Marketing. , 2014. Print.
Singh, Anurag, and Punita Duhan. Managing Public Relations and Brand Image Through
Social Media. , 2016. Internet resource.
Turner, Jamie, and Reshma Shah. How to Make Money with Social Media: An Insider’s
Guide to Using New and Emerging Media to Grow Your Business. , 2014. Print.
Yļmaz, Recep. Narrative Advertising Models and Conceptualization in the Digital Age. , 2017.
Internet resource.

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