Expert answer:write 2 pages about what is below about crowdsourc
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Please type your answers using 12-point type and 1-inch
margins on all four sides of your paper. Use the question
numbers and any indicated letters for each question to
identify your answers to each section of the question. Your
paper must be double-spaced and should be 2 pages. Your
grade will be determined by the depth of your answers as well
as writing skills—spelling, grammar, punctuation, professional
word-choice, and organization.
Two relatively new advances in business involve the power of the Internet and of social media
communities. The first, Crowdsourcing, is the process of inviting broad communities of people,
-from customers, employees, and outside experts, to the public at large- to provide information
and innovative ideas to the company. The second, Crowdfunding, involves online platforms
that allow multiple people (up to hundreds or thousands) to individually contribute small
amounts of money to fund a new product or startup company.
Do some research on the Web in order to provide your answers to the following questions.
1. Research two crowdsourcing campaigns that companies have used within the past two
years.
a. Describe the campaigns– the purpose and process.
b. Explain whether or not each campaign was successful—how did the outcome impact the
company?
2. Through your research, provide answers to the following questions regarding financial
funding.
a. Identify and provide a brief overview of two of the crowdfunding “platforms” available
online.
b. Research two companies that have conducted crowdfunding campaigns in the past few
years. (Doritos and Under Armour are popular examples, however, choose any companies that
align with your personal interests.) Provide an overview of each campaign. Were they
successful? Explain.
c. What, if anything, did each company provide to its investors?
3. If you currently had $1,000. or more to invest, what type of company or product category
would you feel most confident placing your money in?
…
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