Expert answer:why rhetoricals?

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rhetorical_appeal_espinoza_redo_2.docx

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The goal of this assignment is to give you the opportunity to practice applying the rhetorical
appeals to your selected Project 2 advertisement (Part 1). Your job in Project 2’s Part 1 is to
use the rhetorical appeals to help you analyze an advertisement in your local community, so
it’s time to demonstrate your understanding of and ability to apply the rhetorical appeals.
Here are the steps for you to take to accomplish this goal:
first, attach a picture of the community advertisement you’ve selected for Project 2’s Part 1.
Finally, in approximately 200-400 words identify how the ad you’ve chosen uses the rhetorical
appeals. Provide a single example from your chosen ad of each rhetorical appeal. For example,
if I was looking at an anti-smoking advertisement, I might comment on how the ad is appealing
to pathos (the audience’s emotions) by using a graphic image of a smoker who has lost his/her
voice box as a consequence of smoking-related throat cancer. This example also demonstrates
logos, as it is reasonable to link smoking with throat cancer (given all the medical data now
available that links the two). That same advertisement may appeal to ethos by using a beloved
celebrity spokesperson whom viewers respect and trust.
Helpful questions to consider: How is the composer of this advertisement gaining viewers’ trust
(ethos)? What can be seen in the visual artifact that makes viewers believe the composer is an
authority and knows what he/she is arguing or selling (ethos)? What about the artifact’s
organization (for example, large font or flashy colors) makes an attempt to sell viewers
something (logos)? Does the advertisement seem rational in its description of the product, or of
the product’s effects (logos)? Does something in the ad inspire an emotional reaction (pathos) in
viewers? If so, what is provoking this reaction?
Continue to think critically about the relationship among knowledge, language, imagery,
persuasion, and power. Use this Assignment to help you begin to do the rhetorical and
critical thinking needed for both parts of Project 2.
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