Expert answer:What kind of research can you conduct
Solved by verified expert:no plagiarisms, Select an organizational issue,
problem, or topic that you would like to research. You have the option to
either write a narrative 800-1,000 word paper or create a 6-8 slide (not
including title/reference slides) PowerPoint about your proposed research.Either choice requires you to
include the following information:
The business, organizational problem, or topic
The problem statement
The research strategy that you will use to explore the
problem
1 research question or hypothesis
Your rationale for selecting your proposed research
strategy
1 research instrument that you will use to collect data
I think the PowerPoint will be
easier, but that is just me. The important thing is to have a good topic that
can be completed on time.this is not part of the PowerPoint- You will need to create 5 research questions that can be answered by others I attached a file that may help with this research.
select_an_organizational_issue.docx
Unformatted Attachment Preview
Research Goals
What is the broad primary question you want your research to answer?
What are the more specific questions that will help you answer the primary question?
How do you plan to use the information you? (in a business plan? Research paper?
Presentation?)
What kind of information do you need to answer your questions? (Qualitative, such analysis
insights about trends, or quantitative, such as sales figures, industry or target market growth
rates?)
What geographic region do you plan to cover?
What other key factors do you need to keep in mind during your research process? (specific
concerns of investors, professors course requirements, and so on.)
Industry/Economic Sector
What is the size of the industry of which your business is a part?
What has the growth rate of the industry been over the last few years?
What is the projected future growth rate of that industry?
What are the leading products/services in that industry?
What are they typical profit margins in that industry?
What are the key trends/developments affecting that industry?
Is the industry dominated by a few major companies or are there many healthy competitors?
Target Market
What are the demographic characteristics of your target customers? (that is, age, gender, marital
status, income, education level, type of business, and so on.)
What is the size of your potential market in actual numbers? (that is, how many
people/businesses fit the characteristics of your target customers in the specific geographic
location you’re targeting?)
What is the size of the potential market in your specific geographic area in terms of revenue?
What has the growth rate of that been over the last few years?
What is the projected growth rate of that market?
How many other companies in your type of business currently serve the target market?
Company
Which companies are the leading competitors in your industry?
Which companies are the leading competitors in your specific geographic target?
How is market share divided?
What product/services do your leading competitors offer? At what price?
How are your competitors perceived in the marketplace?
Who are some potential customers for your products/service? What are the names of key
personnel and their contact information?
Who are some potential suppliers of products/services that you need? How do their current
customers rate them?
…
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