Expert answer:Urban Kids Fitness Fundraising Event
Solved by verified expert:Complete Sections 7 and 8 in the sport fundraising plan template (atttached, as well the previous sections) , and submit your updated fundraising plan for grading(Sections 1–8 should be included). Each section should be a minimum of one page in length.Section 7: This section should include the history of the organization and its fundraising programs; identify internal andexternal stakeholders; and reflect where the program was, where it is, and where it should go.Section 8: When will the process of fundraising start, when will the event take place, when will it finish, and how long willthe post-event evaluations be? Provide specific and realistic dates for the aforementioned items.Please consider the following as you complete the assignment: Content should be highly relevant, informative, and remain on topic. All assigned tasks should be addressed and proficiently completed. Accuracy should be excellent, and close attention to detail should be clearly evident in all parts of the assignment. Your writing should be clear and concise with excellent use of grammar, spelling, and punctuation.
sport_fundraising_plan_template__5_.docx
sports_fundraising_unit_4_plan.doc
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Running head: CAMPAIGN/EVENT NAME
Replace with Campaign/Event Name
Replace with Name of Organization
Replace with Your Name
Replace with University Name
Replace with Date
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CAMPAIN/EVENT NAME
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Table of Contents
(Complete this section in Unit VII with your final revisions. See assignment instructions for the
Unit VII Final Project for more information. Remove these instructions, and place your
information here.)
CAMPAIN/EVENT NAME
3
Name of Campaign/Event
Section 1: Introduction and Background
(Complete this section in Unit II. See the assignment instructions for the Unit II Course Project
for more information. Remove these instructions, and place your information here.)
Section 2: Vision and Mission Statement
(Complete this section in Unit II. See the assignment instructions for the Unit II Course Project
for more information. Remove these instructions, and place your information here.)
Section 3: SWOT Analysis
(Complete this section in Unit III. See the assignment instructions for the Unit III Course Project
for more information. Remove these instructions, and place your information here.)
Section 4: Fundraising Human Resources Management
(Complete this section in Unit III. See the assignment instructions for the Unit III Course Project
for more information. Remove these instructions, and place your information here.)
Section 5: Fundraising Goals
(Complete this section in Unit IV. See the assignment instructions for the Unit IV Course Project
for more information. Remove these instructions, and place your information here.)
Section 6: Fundraising Marketing and Promotional Strategy
(Complete this section in Unit IV. See the assignment instructions for the Unit IV Course Project
CAMPAIN/EVENT NAME
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for more information. Remove these instructions, and place your information here.)
Section 7: Fundraising History
(Complete this section in Unit V. See the assignment instructions for the Unit V Course Project
for more information. Remove these instructions, and place your information here.)
Section 8: Structure of the Fundraising Strategy and Timeline
(Complete this section in Unit V. See the assignment instructions for the Unit V Course Project
for more information. Remove these instructions, and place your information here.)
Section 9: Fundraising Plan Summary
(Complete this section in Unit VI. See the assignment instructions for the Unit VI Course Project
for more information. Remove these instructions, and place your information here.)
CAMPAIN/EVENT NAME
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References
Running head: URBAN KIDS FITNESS FUNDRAISING EVENT
Urban Kids Fitness Fundraising Event
Smart Body Youth Sports Club
November 9, 2017
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URBAN KIDS FITNESS FUNDRAISING EVENT
Table of Contents
(Complete this section in Unit VII with your final revisions. See assignment instructions for the
Unit VII Final Project for more information. Remove these instructions, and place your
information here.)
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URBAN KIDS FITNESS FUNDRAISING EVENT
Urban Kids Fitness Fundraising Event
Section 1: Introduction and Background
Smart Body Youths Sports Club has 20,000 members of the age between 5 to 15 years.
The club has had a chance to participate in various organized sports. However, in the previous
year, only 20% of the members participated. This shows that it has been experiencing some
financial strains when compared to their opponents who are in the suburbs and yet they have a
strong financial support. This has enabled them to acquire the required dress code and equipment
for their youths. This has caused demotivation on the Smart Body Youth members.
Physical fitness, especially in the young people, is essential because it helps in
maintaining a healthy weight, which reduces chances of heart diseases and obesity. It is also a
way of relieving stress thus prevents mental conditions that are caused by depression
(Warburton, et al., 2006). Kids get to strengthen their body muscles and enhance their flexibility
that is essential in physical development. The club, therefore, due to considering these factors,
the members have emphasized the need for coming up with an initiative that would pull the
urban kids to the club, specifically the city girls. This initiative would seek for funds which
would be used to buy port robs that would be used by the city girls in the physical activities.
These funds would also make it possible to acquire structured facilities that would benefit
the Richmond kids. They would acquire physical development activities and fitness health. Also,
other people interested to use the facility would get the chance in participating in the sports
programs. The event would be held in the Richmond Metro area since this is where the youths’
sports programs will be taking place. The parents would also get the chance of participating in
the sports programs. This would help them learn how to relate well with their children through
teamwork. They would also improve their communication skills. The kids also learn how to
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handle success and failure in a reasonable manner.
Section 2: Vision and Mission Statement
The fundraising would be necessary for the clubs event because it would be one step of
helping the club meet its vision and mission. The vision of Smart Body Youth Sports Club is to
ascertain that the youths gain access to health care and healthy body development. It also looks
up to gaining more support from the local authorities and parents for the purpose of coming up
with more recreation and sports programs for everyone. In addition, the mission for Smart Body
Youth Sports Club is to offer health fitness and physical development for the youths and their
families in the Richmond area. Among the club’s objectives, it would manage to use the funds to
support a needy child interested in sports through scholarship. The fundraising would also bring
in partners who would support the club’s initiative (Klein, 2011). Potential partners are driven to
be part of such initiatives because the objectives set are usually clear and they aim at helping
people in the society. They also assist in brainstorming in some of the ideas and how to
implement them appropriately. Fundraisings have become part of the society’s welfare
development. Statistics show that about 83% of the household donors and private individuals are
the highest contributors to such events. Most even offer their partnerships not because of the
benefits that may come with it but to improve the lives of others. Corporation grants give 17% of
donations and other participants such as art donors contribute 2.1% of their income.
Such people are also motivated to participate in more fundraisings when they see that the
money is well managed and the outcome is evident. Smart Body Youth Sports Club would
ensure that it comes up with a fundraising strategy so as to reach many people who may be
willing to participate.
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Section 3: SWOT Analysis
The Urban Kids Fitness Fundraising Event has a high potential of helping the Smart body
Youth Sports Club meet its vision and mission. The major strengths of the fundraising event
include strong attendance numbers because the club has 20,000 members and thus the presence
of their parents and members of the community guarantees a strong attendance to the event.
Another major strength of the event is the location (Sargeant and Jay, 2014). The event being
held in the Richmond Metro is a major strength because the local authorities and parents would
provide the event with strong support so that the club can come up with more recreation and
sports programs not only for the kids but also for everyone. Another major strength is the strong
aim of the event. Considering that the event aims at raising funds pulling the urban kids to the
club and specifically the city girls and also acquire facilities that would help the Richmond kids,
many donors and organizations can support this vision resulting into high donations and
sponsorships.
The Urban Kids Fitness Fundraising Event also has some weaknesses, which should be
improved to make the event a success. Among the weaknesses is the limited media coverage and
advertisement whereby the club might not be able to provide media coverage for the event due to
financial challenges facing the club. Advertising the event in major Richmond media platforms
might also be a challenge due to the weak financial strength of the club. Furthermore, the event
also has a weakness due to the unavailability of food and beverages as well as the entertainers
(Sargeant and Jay, 2014). The financial condition of the club is weak and thus affording these
services is a challenge whereby this is a weakness because the presence of food and beverages
and also the entertainers would attract more attendance. Furthermore, considering that its only
20% of the club members who participated in organized sports due to lack of finances, relying on
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the support from parents add the weaknesses of the event.
The Urban Kids Fitness Fundraising Event also has various opportunities, which include
having a good number of volunteers to facilitate the event (Worth, 2015). Since the fundraising
event will be held in Richmond Metro where the youths’ sports programs will be taking place
and that the parent will have the opportunity to participate in the sports programs, this creates a
major opportunity for the event to have more than enough volunteers. Recruiting more members
into the club is also a major opportunity of the fundraising event whereby the presence children
and parents from the Richmond Metro community would create the opportunity of attracting
more members to the club. The fundraising event also a significant opportunity to attract more
donors and partners because the objective of using the funds to support the needy children
interested in sports has a high potential of being supported by various organizations and donors
including the local authorities (Worth, 2015). The fundraising event also has the opportunity of
continuing up the evening considering that the kids would be accompanied by their parents
whereby the time extension would create the opportunity of attracting a wide range of
attendance.
The Urban Kids Fitness Fundraising Event also has some threats such as disruption of the
event due to inclement in weather (Sargeant and Jay, 2014). Since it is impossible to predict
whether the weather conditions would be favorable or not, this is a major threat to the success of
the event. Another threat to the fundraising event is the inability to cover the costs of the event
due to the weak financial position of the Smart body Youth Sports Club. Uncertain economic
factors can also be a threat to the fundraising event whereby this can result in donations and
support, which is lower than the expectations of the club.
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Section 4: Fundraising Human Resources Management
Personnel and human resources have a crucial role in the success of Urban Kids Fitness
Fundraising Event. To ensure a smooth running of the fundraising event, the fundraising
program will be developed by committees and the tasks will be divided in terms of the
committees in order to promote teamwork (Weinstein and Barden, 2017). The personnel will be
organized into five committees, which include the planning committee, which will plan for the
event prior its occurrence. There will also be a host committee, which will manage club’s
fundraising and also the event day committee, which will be responsible for executing the event
to ensure the proper place and role for all volunteers and staff are accounted for. The ticket sales
committee will play the role of selling the tickets during the event while the decoration and
theme committee will be responsible for designing a theme and matching the aspects of the
fundraising to the theme including decorating the venue of the event.
The fundraiser who will be communicating with the team leaders of the various
committees will coordinate all the committees. Volunteers will be highly needed because the
club is not in a stable financial condition whereby they assist in duties such as parking among
other duties (Worth, 2015). A security team will also be required in the event for the purpose of
conducting background checks and also screening the visitors to ensure that there safety. The
fundraising event will also have a finance manager who will be responsible for creating the
fundraiser budget in order to ensure that the costs are kept as low as possible while still
maximizing the proceeds that can be donated. All the team leaders of the various committees will
be communicating through calls since the event expects to have a strong attendance. The team
leaders will also be communicating directly to the fundraiser while the staff of the club and the
volunteers will be answering to the heads of the teams in which they will be allocated. With this
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form of organization, the Urban Kids Fitness Fundraising Event will have a high potential of
helping the Smart body Youth Sports Club meet its vision and mission.
Section 5: Fundraising Goals
Smart Body Youth Sports Club aims at achieving their vision and mission through the
financial aid they would acquire from the fundraising. The fund would be allocated to meet the
long-term and short goals of the fundraising event. Since the club’s vision is to ensure that the
youths would get health care and progressive body development, the club aims at constructing a
gym and buying bodybuilding equipment. The gym would be accessible to all gender and there
would be professional trainers and nutritionists who would offer nutrition advice. It would have
changing rooms and a spacious parking. Members would be required to pay an annual fee and
the non-members would be paying whenever they use the gym. This gym would be divided into
several sections such as the cardio theatre section that would have treadmills, cross trainers,
rowers, steppers, bikes and arc trainers. The weights area would be the other section that would
have squats and power racks, smith machines, benches, and heavy dumbbells Hillsdon, et al.,
2007). It would also have an outdoor training space that would have battle ropes, a sprints area,
and tire work for teamwork sports.
The short-term fundraising goals would enable the club to hold campaigns for creating
mass awareness about the benefits of sports for health purposes. Since the mission of the club is
to engage with the urban kids, families within Richmond area, other youths would also be
motivated to be part of the recreation and sports programs. The funds would also be used to
award outstanding sportspersons as well as provide scholarships and sports gear for each
member. The funds would also be used to arrange tournaments and sports festivals so that the
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members would be at a position of meeting with recognized sports heroes. This would pull more
members to the club and the membership fee would facilitate in achieving the long-term goals.
Section 6: Fundraising Marketing and Promotional Strategy
The club’s marketing and promotion strategy for the fundraising would first target its
audience that would participate in the fundraising event. Families and other people living within
Richmond area, the local authorities and sports heroes who have previously engaged with the
club would be would be the first target. It would then use the four P’s of the marketing mix so
that appropriate strategies would be followed to gain as much funds as possible (Constantinides,
2006). The four P’s are promotion, product, price and place.
Promotion
The club would hold several campaigns all over the Richmond area and it would also use
social media platform for its campaigns. The club would prepare promotion merchandise to
market the event such as branded t-shirts, draw string bags or water bottles caps. The other
strategy would be having a consensus with the sponsors in also marketing their brands. This
would be a great way of pulling more people to the event because they are familiar with the
brand.
Products
Generating revenue from the merchandise products as well as raffles would be another
strategy. The raffles would also give an opportunity to the lucky participant to win specific sports
merchandise donated by sponsors.
Price
The other strategy would be agreeing on a reasonable price for the tickets and
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merchandise to be sold when promoting the event. Contacts would be registered from the tickets
bought by the well-wishers which would assist in reminding them on the upcoming event. The
club would also be in a position of sending thank you messages to the people who participated in
promoting the event.
Place
Finally, because the event would be held at Richmond Metro, this is a strategic place that
has easy commuting means and it’s the central point of the community. Holding such an event in
a strategic place enables the well-wishers to locate it easily and this saves time.
Section 7: Fundraising History
(Complete this section in Unit V. See the assignment instructions for the Unit V Course Project
for more information. Remove these instructions, and place your information here.)
Section 8: Structure of the Fundraising Strategy and Timeline
(Complete this section in Unit V. See the assignment instructions for the Unit V Course Project
for more information. Remove these instructions, and place your information here.)
Section 9: Fundraising Plan Summary
(Complete this section in Unit VI. See the assignment instructions for the Unit VI Course Project
for more information. Remove these instructions, and place your information here.)
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References
Klein, K. (2011). Fundraising for social change (Vol. 21). John Wiley & Sons.
Sargeant, A., & Jay, E. (2014). Fundraising management: analysis, planning and practice.
Routledge.
Warburton, D. E., Nicol, C. W., & Bredin, S. S. (2006). Health benefits of physical activity: the
evidence. Canadian medical association journal, 174(6), 801-809.
Weinstein, S., & Barden, P. (2017). The complete guide to fundraising management. John Wiley
& Sons.
Worth, M. J. (2015). Fundraising: Principles and practice. SAGE Publications.
Hillsdon, M., Panter, J., Foster, C., & Jones, A. (2007). Equitable access to exercise
facilities. American journal of preventive medicine, 32(6), 506-508.
Constantinides, E. (2006). The marketing mix revisited: towards the 21st-century
marketing. Journal of marketing management, 22(3-4), 407-438.
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