Expert answer:Unicef Tap Assesment
Solved by verified expert:This assignment is based on online videos which you see these video through a link in the attached file (The order instructions). Based on the online videos through the links provided in the attachment, write a 1000-word minimum, and 250-word for the self-assessment paper. The assignment details and instructions are attacched
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Advertising and Social Constructs
100 points
Purpose: For this assignment, you will be analyzing an advertisement and articulating the social constructs
being created, maintained, and/or challenged by the ad.
The purpose of this assignment is to give you practice analyzing the relationship between images and
messages, analyzing media through a sociological lens, evaluating intended audience, creating vivid
description that brings an image alive for the reader, and effectively supporting a clear analytical thesis.
Task: Go to http://adage.com/lp/top15/#intro. Watch the ads and choose one that you can connect to the issue
of social constructs. (They all relate; just choose the one you feel offers you the most to work with.)
Write an essay that carefully describes the ad and analyzes its connection to specific social constructs. Your
thesis will make a claim about the sociological impact of the advertisement.
This essay is going to require a great deal of specific, descriptive writing. In order for your connections to be
persuasive, your reader will need a concrete sense of what is happening in the ad. Clear description tends to
require a lot of words.
You must also integrate researched, academically credible outside source material into this paper to bolster—
not overwhelm—your points.
Heads Up:
The first “Old Spice” video discusses the success of the ad rather than showing the ad; don’t use this one—
the ads themselves are very short and may be difficult to work with
“The Hire” will be very difficult to work with—short films rather than conventional ad
You may not do the “Dove: Campaign for Real Beauty” because the analysis is already done.
Required elements:
• Direct discussion of specific social constructs. What do we all believe and how does this ad ‘feed into’
those constructs, or deviate from them?
• Summary of the ad—what are the highlights, important elements, primary figures, etc? What is the
“story” of the ad?
• Careful description of relevant components of the ad.
• Discussion of the specific intended audience for this ad. How do you know? What is the advertiser
doing to specifically reach that audience?
Some questions to get you started (Not an outline for your paper!)
Of course, this is only a partial list of questions you might need to address in your paper, and some of these
questions may not be relevant to the ad you choose.
Description:
• If there are figures (men, women, children, animals, cartoons) in the advertisement, what are they like?
What can be said about their facial expressions, poses, hairstyles, hair color, age, sex, ethnicity,
education, occupation, relationships (of one to the other), and so on?
• What is the general ambiance of the advertisement? What mood does it create? How does it do this?
• What is the spatiality in the advertisement? Is there a lot of open space, or is it busy with visual stimulus
and activity? What colors are predominant? What is the effect?
Social Constructs:
• Does the ad make any distinction between “good” and “bad”? How does it communicate this? What is
the effect?
• How do the characters act? Are they within the expectations of social norms? If not, in what ways do
they deviate? What is the effect?
• What is the intended response from the audience?
• Does this advertisement make any claim, overt or hidden, about gender, race, age, power, ability,
stereotypes, conformity, peer pressure, etc.
• How prominent is the product in the ad? What is the effect?
• What are the social implications associated with the topic/product of this ad?
• Who might be offended by this ad? Why? Was this intentional?
Details:
English 101: Minimum 1000 words
At least 2 academically credible sources in addition to the ad.
English 102: Minimum 1200 words
At least 3 academically credible sources in addition to the ad.
Self-Assessment (10 points)
After you have received feedback and revised your paper, please answer the following questions about your
process and your product (50-word minimum for each response).
1.
2.
3.
4.
5.
What did you learn in the process of thinking about and writing this paper?
What advice were you given in peer feedback? Did you take it? Why or why not?
What do you see as the strongest aspect of this paper?
What do you see as remaining trouble-spots in this paper?
Optional: Is there anything you would like us to be aware of as we grade this paper?
Assessment: We will assess your paper on the following criteria:
Focus: The essay fulfills the requirements of the assignment. The introduction effectively captures the
reader’s attention. The intro paragraph ends with a clear, specific, and explicit thesis statement that
addresses the ad’s impact on social constructs. Each body paragraph connects clearly to the thesis
and discusses a specific social construct influenced by the advertisement. The thesis is fully developed
in the body of the essay. At no time does the essay wander from the confines established by the thesis
statement.
High
Medium
Low
Development: The thesis is fully developed in the body of the essay. The essay contains a plethora of
detailed description that offers the reader a clear and complete mental picture of the ad. A claim
regarding the intended audience of the advertisement is persuasive and well-defended. Each body
paragraph fully develops a specific, distinct social construct. The description offered is fully analyzed in
order to connect each idea to the thesis. Appropriately academic researched information adds
significant information about issue being addressed. MLA format is followed in textual citation and the
works cited page.
High
Medium
Low
Organization: The essay is organized in a logical manner and contains effective transitions connecting
each point with the point that came before. Topic sentences control the content of each paragraph. The
introduction effectively captures the reader’s attention and moves logically from an appropriately
general opening to the thesis statement. The conclusion brings the essay to an effective close without
simply rehashing the points made in the body paragraphs. At the sentence-level, the prose is graceful
and clear.
High
Medium
Low
Critical Thinking: The essay is based upon accurate and relevant presentation of sociological
concepts. The essay evidences a college-level depth of thought and an informed discussion of the
topic. The writer presents strong credibility to an educated audience. Each point goes beyond the
superficial and brings a unique and interesting perspective to the topic. MLA format is followed in
textual citation and the works cited page.
High
Medium
Low
Mechanics: The paper is free of typographical, spelling, and grammatical errors.
High
Medium
Low
Format: The paper is formatted correctly, with a proper heading, page numbers and no extra spaces
between paragraphs.
Yes (good job)
Almost -1
No -3
…
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