Expert answer:Strategic Plan, Part 1: Environmental Scan

Solved by verified expert:You will perform an environmental scan for your target company. Choose an organization: I chose a made up business which is called ” Real Estate Consultant Firm” which will be located in Houston, TX. Write a 1,050-word minimum environmental analysis in which you include the following: (Write the paper with first-person (I) language, assuming that you are the person who is writing the plan for your future business). Determine how to create value and sustain competitive advantage using the environmental scanning strategy.Evaluate the company’s external environment.Assess the company’s general environment.Evaluate the organization’s industry operating environment. Format your paper according to APA guidelines.Use headers to identify each section asked to write about, reference and in-text citations according to the APA format. Please follow the attached grading guide to make sure you are going to meet the requirements of the paper.
str581r12_wk2_gg_strategic_plan_part1.doc

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Individual Assignment: Strategic Plan, Part 1: External Environmental Scan
Purpose of Assignment
The final strategic plan is due in Week 6, but it begins with Part 1 in Week 2. Students begin by working on an
environmental scan which allows students to dig into the environments of the company selected.
Resources Required
Selected Company
Grading Guide
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
The paper uses an organization according to
the following:
• Current employer
• Most recent or former employer
• Place of business that you have
patronized or have been familiar with
over a long period of time.
• The organization can be a start-up
that you or a significant other may
create in the future. For a start-up,
focus on an entrepreneurial idea that
is of substantive interest, so this
project leaves you with a product you
may leverage in the future.
.
The paper includes a determination of how to
create value and sustain competitive
advantage through environmental scanning
strategy.
The paper includes an evaluation of the
company’s external environment.
The paper includes an assessment of the
company’s general environment.
The paper includes an evaluation of the
organization’s industry operating
environment.
The paper is 1,050 to 1,400 words in length.
Comments:
Strategic Plan, Part 1: External
Environmental Scan Grading Guide
STR/581 Version 12
Content
Met
Writing Guidelines
Met
Partially
Met
Not Met
3.5
#/3.5
Partially
Met
Not
Met
Total
Available
Total
Earned
1.5
#/1.5
5
#/5
Organization
The tone is appropriate to the content and
assignment.
The introduction provides a sufficient
background on the topic and previews major
points.
Paragraph transitions are present, logical, and
maintain the flow throughout the paper.
The conclusion is logical, flows from the body
of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
#
Additional comments:
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