Expert answer:Southwest Airlines Paper（Management Critical Thi

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MGT 3300 Principles of Management
Critical Thinking, Evaluation, and Deduction Assignment
Please analyze Southwest Airlines, identify the reasons why the company has been successful in
the unattractive industry, and predict its future. You need to research the company, using a
variety of reliable sources such as books, journal articles, library database, trustworthy news
media, credible Web sources, etc. After collecting relevant information, you need to evaluate and
draw conclusions based on deductive reasoning. Your response should include the following
segments:
A. Operational overview of Southwest Airlines. Why is the company so successful?
B. Current economic condition of the airline industry. How would this affect Southwest
Airlines?
C. Current operational issues or challenges within Southwest Airlines. How can Southwest
Airlines take on the issues or challenges?
D. Trends for the future within the operational segment. How can Southwest Airlines remain
competitive in the future?
To effectively address the above questions, you are expected to write an evaluation essay (with
the headings preferred) using deductive reasoning. Here are a few tips:
• The purpose of an evaluation essay is to present an opinion or viewpoint on a subject or
body of work. The writer should firstly provide a summary of the article in question, then
present a point-of-view supported with clear examples and evidence, using a thorough,
well-structured argument so that the evaluation seems reasoned and unbiased.
• Deductive reasoning starts with a general principle and deduces that it applies to a
specific case. Deductive reasoning moves with exacting precision from the assumed truth
of a set of premises to a conclusion which cannot be false if those premises are true.
Explain the deductive reasoning process applied to analyze the firm’s performance.
Note: Please take a moment to familiarize yourself with deduction and evaluation by watching
the YouTube videos listed below:
• Inductive & Deductive Reasoning at https://www.youtube.com/watch?v=RmxZTtn5tII
(4:02)
• Critical thinking – Evaluating logic at https://www.youtube.com/watch?v=Hreivuqs5ls
(Part 1, 4:48), https://www.youtube.com/watch?v=VveEe49eAek (Part 2, 5:53), and
https://www.youtube.com/watch?v=p9sabjrFegQ (Part 3, 3:47).
…
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