Expert answer:Short Paper

Solved by verified expert:Please read attached proposal document which has Company Name, Product and foreign market selected. and prepare for belowPESTEL Analysis: You will perform an external analysis using the PESTEL framework to think through a logical set of reasons for strategic expansion into a foreign market.What is the foreign market’s environment as related to the PESTEL framework?What factors in the PESTEL framework are most important when entering the foreign market and why?Need 3-5 pages of content. The title page, table of contents, reference page or pages, appendices are not counted as content.
20171028190210final_project_proposal.docx

Unformatted Attachment Preview

Running head: PROJECT PROPOSAL
Student’s name
Course name
Course number
Instructor’s name
Date submitted
PROJECT PROPOSAL
Country: United States of America
Company: Wal-Mart
Product: Retail stores
Foreign Market: Australia
Wal-Mart is the largest retail company in the entire world. It is the biggest company in
the United States with many retail stores and hyper supermarkets that sell their products in the
huge franchise. Most Americans have had the experience of shopping at Wal-Mart as they have
set up shop in most of the states in the US. Wal-Mart is favorable for its many stores and cheap
prices as compared to other stores (Huang, Kuo & Lu, 2014). Wal-Mart, however, has not
expanded into many other countries except Mexico, Canada and some other countries that are
close by. Australia is filled with small retail stores and Costco is the only huge retail store that
has opened in Australia. It would be a great idea for Wal-Mart to expand into Australia due to a
number of reasons. Australia already has a ready market and due to the large population that is
found in Australia, Wal-Mart would be successful in the market. The best corporate market
strategy that has been used by Wal-Mart is the low prices strategy (Brennan & Lorman, 2009).
Most of the products that are offered by Wal-Mart are sold at a price that is lower than the price
of the same commodity in other stores. The products are also of a very good quality that
competes favorably to the quality of the same commodity in other stores. Wal-Mart should also
focus on the difference in culture when expanding into the Australian market where they should
consider the strategies that have proved favorable and accepting to people in Australia. There
have been some difficulties in the expansion by Wal-Mart mostly due to the huge capital that is
required to enter the Australian market. This is a problem because there is an already existing
2
PROJECT PROPOSAL
3
huge retail store in Australia that would offer competition to Wal-Mart. The strategies that WalMart can use therefore include either acquiring an existing competitor, form an alliance with an
already existing competitor or start using greenfield operations which they can choose to either
do alone or form partnerships with other existing players (Jiang, Holburn & Bearnish, 2016). By
doing this, Wal-Mart will achieve huge success in the Australian market.
PROJECT PROPOSAL
4
References
Brennan, D. P., & Lorman, L. (2009). An assessment of Wal-Mart’s global expansion strategy in
the light of its domestic strategy. European Retail Research. Gabler Verlag. 125-151
Huang, K, L. Kuo, C, & Lu, M. (2014). Wholesale prices debate vs capacity expansion: the
optimal strategy for seasonal products in a supply chain. European journal of operational
research. 234(1), 77-85
Jiang, G, F, Holburn, G. L & Bearnish, P. W. (2016). The spatial structure of foreign subsidiaries
and expansion strategy. Journal of Worl Business. 51(3), 438-450
…
Purchase answer to see full
attachment

How it works

1. Paste your instructions in the instructions box. You can also attach an instructions file
2. Select the writer category, deadline, education level and review the instructions 
3. Make a payment for the order to be assignment to a writer
4.  Download the paper after the writer uploads it 

Will the writer plagiarize my essay?

You will get a plagiarism-free paper and you can get an originality report upon request.

Is this service safe?

All the personal information is confidential and we have 100% safe payment methods. We also guarantee good grades