Expert answer:Scent Bird Digital Marketing

Solved by verified expert:Key Assignment DraftCreate a Key Assignment First Draft using Microsoft Word. PLEASE USE SCENTBIRD AND THE OUTLINE ATTACHED BELOWUsing information developed from prior assignments as well as
additional research and analysis, compile information on your selected
company’s current use of digital marketing, opportunities that you can
identify for improvement, strategic recommendations, and tactical
recommendations into a report for the CMO of the company.
Please note that the Unit 5 Individual Project should
incorporate feedback from colleagues and instructor to enhance material
from earlier versions including this Unit 4 draft document.
In addition, add a section on how software will be employed to
analyze information received from web-based analytical tools or others
identified by research.
This can include but is not limited to spreadsheet analysis or
database reporting as a result of Customer Relationship Management (CRM)
or related systems.
The following headings and associated content are expected:
Title Page
Table of Contents
Digital Marketing – Current State
Digital Marketing – Opportunities for Improvement
Digital – Marketing Strategies (Including selection of digital marketing approaches)
Digital Marketing Tactics (Including analytical approaches and software analysis tools)
References
scentbird_outline.docx

Unformatted Attachment Preview

11/1/2017
FINAL PROJECT OUTLINE
TITLE PAGE
ScentBird Digital Marketing
TABLE OF CONTENTS
INTRODUCTION
ScentBird New York is an online subscription service that thrives on allowing its
customers to customize their service.
CURRENT DIGITAL MARKETING
ScentBird currently uses their site to allow customer to customize their monthly
subscription by changing what perfumes they get and when. They have recently added a
skincare line to the mix and allow subscribers to choose whether they want perfume,
skincare, or both that month.
Online advertising on social media sites is the largest part of the current plan
OPPORTUNITIES FOR IMPROVEMENT
SEO could be a larger part of the plan to attract new customers
There are also areas for improvement on the website itself with user friendliness
A NEW APPROACH IN DIGITAL MARKETING
Instead of the current static or gif ads placed on social media there should be more live
influencers helping to spread brand recognition
By allowing influencers to give out discount codes for a month of the service it would
increase traffic to the site and service
YouTube scent tours of the gifts sets by famous YouTubers like Graveyard Girl etc
ScentBird should also REALLY focus on the numbers for the new digital campaign in
order to expand its advertising to some groups that they have yet to focus on
ANALYTICS
ScentBird has always been focused on social media advertising which targets a younger
customer base. With proper data analytics they may find that they are focused on a
younger age base than is best for business.
More of a focus on the numbers when it comes to how many men use their type of
service and product
FOCUS ON THE OUTCOME
The final look of the new digital marketing strategies should be more age and male
inclusive. More brand visibility and web traffic.
The success will able to be measured in new customers and increased web traffic
numbers.
CONCLUSION
Overall ScentBird has made a nice niche for themselves in the subscription service
market but with an expanded online marketing campaign they could take their business
to a whole new level.
REFERENCE
List references for source materials
2
…
Purchase answer to see full
attachment

How it works

1. Paste your instructions in the instructions box. You can also attach an instructions file
2. Select the writer category, deadline, education level and review the instructions 
3. Make a payment for the order to be assignment to a writer
4.  Download the paper after the writer uploads it 

Will the writer plagiarize my essay?

You will get a plagiarism-free paper and you can get an originality report upon request.

Is this service safe?

All the personal information is confidential and we have 100% safe payment methods. We also guarantee good grades