Expert answer:Researching Marketing Questions

Solved by verified expert:Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights. Assignment StepsPart 1:Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:
Major areas of increase and decrease in revenue or type and/or category of business
Trends that are evident in terms of revenue or type and/or category of business
Insights that would help formulate marketing strategies to either continue growth or reverse decline
Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)
Part 2: (Starbucks)Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company’s business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below. Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management. Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:
Name of Company
Location of Company Headquarters
Name of Product or Service selected
General description of company (number of employees, revenue, type of ownership, web page, etc.)
General description of product or service
Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
mkt571r10_wk1_gg_researching_marketing_questions.doc

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Researching Marketing Questions
Grading Guide
MKT/571 Version 10
Marketing
Copyright
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Researching Marketing Questions
Grading Guide
MKT/571 Version 10
Edited in accordance with University of Phoenix® editorial standards and practices.
2
Researching Marketing Questions
Grading Guide
MKT/571 Version 10
Individual Assignment: Researching Marketing Questions
Purpose of Assignment
This assignment is designed to help students analyze and interpret primary and/or secondary data and
research. First, students will be provided with a marketing report that allows for preparing basic executive level
data insights. Second, they will be allowed to pick a company and product or service. This assignment will help
prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer
to Marketing Plan and Outline document) so they may want to choose a company and product or service that
has data readily available or where they can use demographic/psychographic data to provide insights.
Resources Required
Week 1 Business Growth Overview
Grading Guide
Content
Student analyzes the dataset and provides insight
and commentary in the form of a memorandum.
Student’s analysis includes major areas of increase
and decrease in revenue or type and/or category of
business.
Student’s analysis includes trends that are evident in
terms of revenue or type and/or category of
business.
Student’s analysis includes insights that would help
formulate marketing strategies to either continue
growth or reverse decline.
Student’s analysis includes additional analysis you
(as SVP) would like (and why) to build a marketing
goal and strategy or strategies.
The memorandum is a minimum of 525 words in
length.
Student selects a global or multi-regional (does
business in more than one country) company and
one of its products or services that will serve as the
basis for your marketing plan.
Students prepares a summary document and sends
it to the instructor that includes but is not limited to:
• Name of Company
Met
Partially
Met
Not Met
Comments:
3
Researching Marketing Questions
Grading Guide
MKT/571 Version 10
Content
•
•
•
•
Met
Partially
Met
Not Met
Total
Available
Total
Earned
3
#/3
Comments:
Location of Company Headquarters
Name of Product or Service selected
General description of company (number of
employees, revenue, type of ownership, web
page, etc.)
General description of product or service.
The summary document is a minimum 175 words in
length.
Writing Guidelines
Met
Partially
Met
Not Met
Total
Available
Total
Earned
1
#/1
4
#/4
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Comments:
4
…
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