Expert answer:Research Paper and Analysis
Solved by verified expert:please check this file for the requirements and instructions (Research Paper Guidelines & instructions.docx)and check the this file to get an overview of the Adidas company organizational profile (Adidas Company Organizational Profile.docx)Must follow all instructions and address all the questions and requirements.
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MGMT 330: Principles of Management
Phase III: Team Research Paper & Analysis
Methodology and Data Collection:
Based on your organizational profile each team will then interview a manager that is currently
working in the business organization selected. Your team will conduct an interview with this manager
to better understand his or her job and the organization. You may not interview someone in the
immediate family of a team member. You can choose to record the interview but must have the
individual’s consent to do so.
You can also obtain your data from:
1. Literature review (e.g. Bios of founders, news articles on the company)
2. Employee interviews
3. “Promotional” materials assessment (including web sites)
4. Industry analysis
Managerial Analysis:
An in-depth managerial analysis of a selected manager and organization, e.g., a corporation, company,
firm or association (ideally, an organization which you have some interest in joining as an employee
someday). The team will gather information about a current issue or problem the manager is facing and
write a paper that provides an in-depth analysis of this issue or problem using principles learned in this
class, concluding with a recommendation to the manager. This assignment challenges you to connect the
real-life experiences of a business manager to the theoretical principles of management and to draw your
own conclusions about how to approach problems that managers face in the business world today. Given
the challenge or problem the manager is facing how might the four functions of management impact how
they handle it in the organization. Here are the primary issues that should be addressed in the paper.
the current issue or challenge the manager is facing
-Dealing with employee that has a performance problem
-Terminating an employee
-Hiring the right employee that fits the role, employee selection process
-Dealing with team conflicts, employee having issues with another employee.
-Working with other members of the management team
-Getting burnt out
-Losing a highly experienced and knowledge employee to competition
-Making tough decision regarding customers. Favoring one type of customer over
another? Borderline unethical?
–
((Adidas)) Please check the organizational profile so you can have an overview about the
company
The file attached under the name (Adidas Company Organizational Profile.docx)
its Phase II of this assignment and this is Phase III
((((MY PART)))) — 3 pages’ length – APA style
Please be concreate and stay away from generalization please address each question
with credible examples and ideas – no need for introduction 2-3 sentence is enough to
introduce the reconditions
PLEASE WIRTE THE RECOMDATIONS BASED ON THE CURRENT ISSUES AND CHALLENGES THE
MANGER IS FACING ^^^^ (in red)
(Questions)
1. Recommendations
a. Did the manager face any ethical dilemmas with this issue?
b. What management theories could assist this manager to develop a
solution?
c. What changes should the manager make to overcome the issues?
d. Are there any skills lacking in the organization or manager that could help
with this challenge?
For (part b) recommendations: this is additional info that you can use and refer from the
book and what we learn in class about these theories reference attached below
Description of the three historical and three contemporary viewpoints of management.
And what we can learn from these theories?
historical viewpoints. There are three major viewpoints, the classical viewpoint, the
behavioral viewpoint, and finally, the quantitative viewpoint.
1. the classical viewpoint. This emphasized scientific study of work methods, so to
improve productivity of workers.
-Scientific Management
-Administrative Management
2. behavioral viewpoint It emphasize the importance of understanding human behavior
and motivating the employees towards achievement.
-Early Behaviorists
-Human Relations Movement
3. Quantitative viewpoint is actually looking at the application to management on a
quantitative technique.
-Management Science
-Operations Management
Contemporary viewpoints. system’s viewpoint, the contingency viewpoint, and the
quality management.
•
System’s view point This regards the organization as a total system of interrelated
parts that operate together to achieve a common purpose.
— A college, for example, is made up of a collection of academic departments, support
staffs, students, and the like. But it also exists as a system within the environment of
education, having to be responsive to parents, alumni, legislators, nearby townspeople,
and so on.
•
Contingency viewpoint, emphasizes that a manager’s approach should vary
according to the individual and environmental situation. -Quality Assurance
•
Quality management, it makes for continuous improvement a priority.
Total Quality Management
–
Management theories can help us a lot with understanding and learning what aspects
and factors that managers do, follow, implement as a viewpoint. Historical viewpoints
such as the behavioral viewpoint benefit us to know how management should work as a
behavior viewpoint. For the contemporary viewpoints, a viewpoint such us quality benefit
us to know the quality that a manager should have, also the contingency for a manager.
Reference
Kinicki, A. & Williams, B.K. (2017). Management: A practical introduction, 8th Edition; Mc-Graw Hill
Publications, NY: NY.
MGMT 330: Grading Rubric for Final Paper
Criteria
Level
Exemplary
Evaluation of the manager &
Recommendations
Presents a comprehensive evaluation supported with critical analysis; including what could
have been done differently or could be done in the future by the manager and the organization.
Clarity and Coherency
Explanations are very clear and well organized. (Added helpful details and/or visuals)
Writing – representative of
undergraduate level, grammar,
sentence structure, paragraph
structure, spelling, punctuation,
APA style and format
Demonstrates scholarly academic writing and conforms to APA style; paper has less than 5
different writing/APA errors
I-Adidas Company Organizational Profile: Company Overview
Adidas is an international manufacturer of clothing, shoes, and accessories. Its
headquartered in Herzogenaurach in Germany (Smit, 2009) and it was founded in 1949 after a
dispute between two brothers which led to the split of the original company. Today, it is the
second largest manufacturer of sportswear in the world and it is also the largest sportswear
manufacturer in Europe. Addias has shown interest in other business areas apart from sportswear
manufacturing, such as Bayern Munich football club and Runtastic among others (Ganesan,
2017).
II-Company Profile
The functions of management at Adidas, just like in any other corporation includes
planning, organizing, leading and controlling. Most of these functions are strategized by top
management, then these functions are delegated to employees in different levels of the company.
The company has several stakeholders ranging from its employees, the suppliers, investors and
the customers, who use the finished products. The customers are varied from casual users to
professional athletes. Therefore, it is pertinent that Addidas consider the internal stakeholders but
also to be able to differentiate target goals for the varying external stakeholders.
When it comes to planning, the focus is on assessing how a manager can fulfill their
primary roles and put short and long-term strategic plans in action. In the case of Adidas,
members of top management should collectively make a future assessment of company’s
direction and its long-term vision. For example, the mission of Adidas is to be the best brand in
the world of sportswear, and their slogan is “Impossible is Nothing”. As footwear is one of
Addias’ core products, it is imperative that they plan on setting their goals to increase the market
share above their competition. The improved financial performance suggests that Adidas has
been on track in fulfilling their vision aided by focusing on entering different strategic markets.
But it also should be noted that the sportwear market has been extremely competitive as other
sports brands’ missions are similar. Because of this competitive market, in order to gain
competitive advantage, Adidas has been focused on implementing an optimized system that
plans for short and long-term demand assessment by computerizing some planning processes that
to improve their forecasting (Adidas, 2017).
Adidas has placed a profitability management division for monitoring macroeconomic
trends, devising their supply chain strategy and forecasting the effect on supply costs and
products (Glaser & Traynor, 2014). Their engineering department also contributed extensively to
this strategy by creating products that focused on the price as many consumers are very price
conscious (Rudolph & Meise, 2012). For example, in 2009, Adidas engaged most of their
suppliers with an intention to raise predictability and transparency on price of their products. It
became apparent to the company that there was a need to offer competitive price on their
products to be able to increase customer foot traffic. They used the detailed pricing information
from the suppliers to focus on how many products to create in the long term. The goal in this
process was to ensure that Adidas did not find itself with over/under inventory problems, but to
have the right amount of inventory at hand. These precise inventory volumes enabled their
transport teams to negotiate better transport routes with their shippers (Glaser & Traynor, 2014).
As part of overall long-term planning strategy, it is also important to consider that firms
should keep up with market trends and be able to adjust their strategy to target newer markets. It
is well-known that the footwear industry consists of many competitors introducing different
types of styles and products constantly and this trend should also be part of Adidas long term
planning. Any place that appears to be a potential market for shoes, both small and large
footwear companies initiate their operations. As such, firms who can effectively and quickly
develop product differentiations to meet the needs of the target customers are the ones who will
succeed in the end. These types of scenarios should be part of Adidas’ strategic planning it has
been successfully executing to some extent. For example, Adidas as seen from its online site has
been introducing newer lines of shoes to cater to different customers in different markets.
Organizing goes hand in hand with planning. The organizational skills that a manager
possesses are key to ensuring that company division or the company itself runs smoothly.
Organizing function seeks to establish coherent internal structures and processes by knowing
which employees or teams are best suited for a certain task. A manager works with people and
resources in achieving particular short and long-term goals (Rudolph & Meise, 2012). A key
point within the external environment relevant to an organization is uncertainty, which is why
having strategic and tactical plans on hand is vital for firms. Some markets are complicated and
volatile, while others experience relatively stable conditions. The latter was the case of Adidas
until Puma entered the apparel market and became a threatening competitor. In providing good
brand value to products being created, Adidas should increase amount of capital expenditure
available so that it can improve its marketing, introduction of new products and improving its
productions. These changes in the long run should ensure that Adidas isn’t only able to produce
products in a cost-effective manner but also keep up with ever changing customer and market
trends.
Next management function of leading is also closely related to organizing because only
after organizing that an individual or a group of employees can lead. Managers should be
comfortable overseeing their employees during daily routines and more importantly, during
times of major challenges and changes. This is where the right and transformational leadership is
needed. Such leadership involves four major factors which include motivation, supervision,
communication, and the ability to lead effectively. Supervision involves managers overseeing
overall progress of all team members. Motivation will be effective when a manager inspires,
encourages or stimulates his subordinates with the desire to perform their designated tasks.
Adidas’ leadership structure is composed of three groups. There is one group which sits at the
annual general meeting, the second is a supervisory board and the third group is an executive
board. It is the executive board that possesses most of the influences when comes to leading.
Their responsibilities include risk management, strategic management, and financial control of
Adidas. During decision making, executive board group comes up with strategies that focuses on
creating maximum value for stakeholders. At the very top is the CEO, Kasper Rosted who is
appointed by the supervisory board. The CEO is empowered with the deciding vote in case of a
tie. Adidas’ leadership structure consists of men ranging between 50 and 62 years.
To ensure that the leading functions as discussed above are needed to achieve goals of the
company, the manager must continuously and consistently monitor the progress of each
employees against the set goals and expected results. The main reason for controlling is to ensure
that each task performed by an employee conforms to the standards already set for achieving the
desired result (Glaser & Traynor, 2014).
Finally, controlling function involves having corrective actions in place when measuring
actual performance, establishing performance standards and comparing performance with the set
standards to identify potential deviations. At Adidas, the CEO oversees the entire organization
with strong support and backing from other C-level department executives. Key departments
include Human Resources overseen by Stephen George, Finance overseen by Mark Twix,
Marketing overseen by Natalie John, and Engineering Department overseen by Mark Davis. This
sub-departmental structure then continues downwards with each manager performing their work
according to the benchmarks put forth by their superiors (Glaser & Traynor, 2014).
III-Skills and Abilities of Employees
Adidas is a large corporation and it will desire people with diverse skill sets to work and
adjust within many of its unique departments. As the whole world is trending towards Ecommerce, people with strong online marketing and sales skills will be a great fit for Addidas.
Also, someone who can think the big picture and have “think outside of the box” mentality is
desired because of how big Adidas already has become and someone with skill sets to grow the
business into a new untapped market.
IV-Interview Questions
Several questions pertaining to understanding of Adidas performance are listed below. Our
interviewee from Adidas is Brent Howson, who is the vice president for manufacturing.
Some of these tentative interview questions are as follows:
•
How long have you been at Adidas and what is the most rewarding part of your job?
•
What is your most desired qualities for a new employee in your division to possess?
•
Where are your manufacturing plants and warehouses located?
•
How do you transport finished products to the customers?
•
Do you prefer hiring employees who have great academic knowledge or those who come
with vital skills and experience?
•
Is there some sort of ongoing systematic training at Adidas to embed employees with new
skills that are needed to make the firm as or more competitive when compared to the
competition?
•
How responsive do you feel Adidas is in meeting customer’s changing needs and what
strategies does it pursue to keep up with market competition?
References
Adidas (2017). Online portal, accessed from https://www.adidas-group.com/en/group/profile/
Ganesan, G. (n.d.). Adidas AG (ADDYY.PK) Company Profile. Retrieved October 02, 2017,
from http://www.reuters.com/finance/stocks/companyProfile/ADDYY.PK
Glaser, R. G., & Traynor, R. M. (2014). Strategic practice management: business and
procedural considerations. San Diego: Plural Pub.
Governance and Risk Management. (n.d.). Retrieved October 02, 2017, from
https://www.adidas-group.com/en/sustainability/compliance/governance-and-riskmanagement/
Rudolph, T., & Meise, J. N. (2012). Diversity in European Retailing. Diversity in European
Marketing, 131-154. doi:10.1007/978-3-8349-6976-7_6
Smit, B. (2009). Sneaker wars: The enemy brothers who founded Adidas and Puma and the
family feud that forever changed the business of sports. New York: Harper Perennial.
…
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