Expert answer:Proposal for a New Division within Google Inc.
Solved by verified expert:Company: Google Inc. Create: Create a new division for Google Inc. Develop: A minimum 1,200-word proposal in which you explain the importance of innovation in your selected division’s vision, mission, and values, and determine your business model for this new division. Ensure you are in alignment with the existing company that you have researched. Include: the following: Propose a new product or service for the new company division for the existing company you have reviewed. The division should be customer-focused with an innovative mission and vision statement. Ensure you are differentiating your product or service.Describe how the division addresses customer needs and achieves competitive advantage.Create a vision statement and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.Explain how the vision, mission, and values of the new division align with the existing company’s mission, vision and values.Summarize how the vision, mission, and values guide the division’s strategic direction.Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics. Cite a minimum of two peer-reviewed references. Format your paper consistent with APA guidelines. I have attached my research paper including Google Inc.’s mission statement, vision statement, and values.This will be useful in making sure the new division created aligns with Google Inc.’s existing company.
mission__vision__you.docx
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Mission, Vision, You
Tina Lewis
BUS/475
October 30, 2017
Instructor: Lesley King
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Mission, Vision, You
Mission and vision both relate to a business’s purpose and are communicated in written
form. Mission and vision statements from a business answer the questions about who they are,
what they value, and where they are going. (David & David, 2017) Typically a mission statement
lays out the business’s “purpose for being” and the vision statement indicates “based on the
business’s purpose, this is what we want to become.” (David & David, 2017, p. 41) Both
mission and vision statements should be clear, precise, and align with the business goals and
objectives. This paper will discuss Google Inc.’s vision statement, mission statement, values,
and the role they play in business operations.
Google Inc. Mission Statement
To organize the world’s information and make it universally accessible and useful.
Google Inc. Vision Statement
To provide access to the world’s information in one click.
Google Inc. Core Values
Organizational values are the operating principles which guide a business organization as
it relates with as well as builds relationships with its partners, customers, employees, and
investors (Wood, 2014). The following are the values in which Google Inc. are based upon;
1. We want to work with great people
2. Technology innovation is our lifeblood
3. Working at Google is fun
4. Be actively involved; you are Google
5. Don’t take success for granted
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6. Do the right thing; don’t be evil
7. Earn customer loyalty and respect everyday
8. Sustainable long-term growth and profitability are key to our success
9. Google cares about and supports where we live and work. (Scribd, 2017)
Mission and vision statements play a role in the company’s organizational strategy and
how the business operates to achieve long and short-term objectives. Google’s mission
statement and vision statement reflect the position of this company in terms of what it wants to
achieve. Google’s mission statement defines the company’s strategies, such as the development
of new products. On the other hand, the company’s vision statement propels the organization to
achieve new heights through new technology innovation. Google’s vision statement contains
three variables; world’s information, accessibility, and one click. Google fulfills the world
information component by maintaining several data bases including websites. Google fulfills the
accessibility component because their search engine services are offered to people around the
world. Google fulfills the one clicks component by providing the easy to use “Google Search”.
Google’s mission statement is corresponding to the company’s vision statement. The four
variables including the mission statement are world’s information, organization, universal
accessibility, and usefulness. Google effectively fulfills their mission statement by providing
several webpages, organizing information through algorithms and programs, processing and
organizing the information makes it useful, and offers services worldwide. Google’s success is
connected with the efforts made to fulfill their mission and vision statements. (Thompson, 2017)
Mission and vision are both important for running an organization towards a healthy
future. As stated, a company’s mission statement reflects the firm’s purpose, statement of
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company philosophy, and values. A good mission statement will inspire employees and provide
direction for achieving company objectives. It will also guide management and employees in
making decisions, and establish what the organization does. A vision statement states how a
company visualizes their future. Google is a customer oriented company and aims to make the
internet an enriching experience for everyone. Google’s motto is to provide people all over the
world with organized information that is accessible and useful. Data is not useful unless it is
received by the right person at the right time. Google fulfills their mission and vision by
providing people around the world organized information on millions of websites that are
dedicated to education, entertainment, retail, health and many more topics. Mission, vision, and
value statements communicate the “who, what and why” for an organization to management,
employees, and customers. An organization that does not develop a mission statement will not
have a clear purpose and direction, which intern affects a company’s future. It’s key for
managers and employees to understand the organizations philosophy, how they operate, and
specify objectives to be achieved. Mission and vision are crucial components to a company’s
success.
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References
David, F.R. & David, F.R. (2017). Strategic Management: A Competitive Approach,
Concepts and cases. (16th. ed.). Pearson.
Scribd. (2017). Google Core Values. Retrieved from
https://www.scribd.com/doc/44700112/Google-Core-Values.
Thompson, A. (2017). Google’s Vision Statement and Mission Statement. Retrieved from
Google’s (Alphabet’s) Mission Statement & Vision Statement: An Analysis
Wood, M. B. (2014). The marketing plan handbook. Pearson.
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