Expert answer:Promotion and the Product Life Cycle
Solved by verified expert:Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market. Assignment Steps Generate a minimum 700-word product strategy in Microsoft® Word. Incorporate a product strategy that addresses the following:At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).How you will measure (what metrics will be used to determine success or failure) the marketing activities.Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).Address three elements of the Product and Promotion List (see below).Product and Promotion List: Integrated Marketing CommunicationAdvertising Strategy/ObjectivesPush and PullMedia StrategyAdvertising Execution Direct MarketingPublic Relations/StrategiesPositioning The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.Note: Charts/graphs/tables do not count toward the word count.Cite a minimum of three peer-reviewed references.Format your assignment consistent with APA guidelines.
week_1_assignment_marketing_questions.docx
mkt571r10_wk3_gg_promotion_and_the_product_life_cycle.doc
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Running Head: MARKETING QUESTIONS
Marketing Questions
Submitted by: Eric Argueta
University of Phoenix
Course ID: MKT/571
Instructor name: Dean Tripodes
Workshop/ Week No. 1
October 17, 2017
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MARKETING QUESTIONS
2
PART 1
DATE:
TO: Senior Vice President
FROM: Marketing Analyst
RE: Analysis of Business Growth Overview dataset
As requested, I have taken a look at the dataset that was provided, with regards to Business
growth and getting a proper marketing plan. The analysis has in that note used the existing data
revenue supplied of the year 2015 and 2016, by time, this, of course, being yearly, quarterly and
weekly. The analysis uses income based on the global breakout of the product, customer rank,
customer class and top customers, and this is about whether the report was done yearly, quarterly
or weekly. From the analysis, the following conclusions were reached:
1. Under the global Breakout, the gross profit of revenue collected within the United States
is higher than the one done on the rest of the world, this o the analysis was done yearly;
while under the same global breakout the least gross profit on revenue is the one
collected by the United States on the monthly basis
2. By Customer rank, the highest total profit per day is based on the customer analysis of
Acquire, a subsequent investigation done yearly while the least gross profit per day is on
Expand the analysis done monthly.
3. Customer class has the United States accumulating a higher gross profit percentage by
analysis carried monthly, and this is in comparison to the least customer class of Resellindustrial hygiene with the least gross profit percentage, analysis done on a quarterly
basis
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MARKETING QUESTIONS
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4. Under top customers bracket, the one with the highest gross profit percentage on revenue
is the Check Gmbh with the analysis done by quarter to date, while the one with least
being Delta appliance with the analysis done from monthly to date
Analysis
1. Global outbreak includes the United States and the Rest of the World, the highest gross
profit on the revenue was seen to be on the report of month to date, and this sees the Rest
of the World having a total gain of 52.4%, compared to the United States that is least
with a 2.3% gross profit.
2. According to the customer class, the highest gross profit percentage is on Acquire 54.3%,
which is a year to date analysis and the least interest being on Expand 0.5%, a Monthly to
date analysis
3. On Customer class the one with the highest gross profit percentage is the United States
50.8% with a review of monthly to date, the one with the lowest being Resell Industrial
hygiene with a negative gross profit percentage of -14.2%
4. By the Top customers, the highest gross profit in all analysis platforms is the Check
Gmbh with a gross profit of 3186.6%, while the one with the lowest total profit is Delta
Appliance -164.1%
Conclusion and Recommendation
The product has a lot of capabilities in ensuring there is the increase in the amount of revenue,
to provide this the business should ensure:
1. Reduce the company’s marketing expenses by advertising to the businesses that have
purchased the product in the past
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MARKETING QUESTIONS
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2. Ensure to add new features to the existing product, and this is to attract it to the primary
consumers of the product.
Part 2
Samsung is one of the leading Multinational companies around the globe. The company
has its central headquarters in Seoul, South Korea. It serves the purpose of being an IT and
electronics hub, which deals with a couple of products namely the Samsung Electronics,
Samsung Life Insurance and Samsung C&T. The primary outcome of our study which is the
Samsung Electronics (Park, 2010). The number of employees associated with Samsung
Electronics is approximately 300,000, with over 319,000 employees both working abroad and at
home. Samsung Electronics is said to have an accumulative revenue of about a total of
$403,604,028 of their entire current assets and assets, this is by the end of the 2016 business
year, and a total of $123,905,386 of both the total current liabilities and the total liabilities, at the
end of the 2016 Business year. Samsung electronics is affiliated with 78 different companies, and
is the central area of focus of the Samsung group, accounting for 70% of Samsung’s revenue, it is
in the industry of home appliances, semiconductors, and Home Appliances. The company has
been doing and continues to perform greatly in the industry due to its effective strategies such as
marketing.
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MARKETING QUESTIONS
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Reference
Park, K. (2010). July 29 (Bloomberg)–Samsung Heavy Shares Gain on Shell’s Platform Orders
(Update1). Bloomberg. Retrieved, 11-11.
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Promotion and the Product Life Cycle
Grading Guide
MKT/571 Version 10
Marketing
Copyright
Copyright © 2017, 2016 by University of Phoenix. All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All
other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended
to imply endorsement, sponsorship, or affiliation.
Promotion and the Product Life
Cycle Grading Guide
MKT/571 Version 10
Edited in accordance with University of Phoenix® editorial standards and practices.
2
Promotion and the Product Life
Cycle Grading Guide
MKT/571 Version 10
Individual Assignment: Promotion and the Product Life Cycle
Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline.
These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a
promotion strategy that addresses at least 3 areas of the product life cycle. The primary objective of this
assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of
a product or service. A secondary objective is to understand the differences in a product launch in the U.S.
(domestic market) and an international market.
Grading Guide
Content
Student’s product strategy addresses at least
three areas of the product life cycle (NPI-new
product introduction, growth, maturity and
decline).
Student’s product strategy addresses how
he/she will measure (what metrics will be
used to determine success or failure) the
marketing activities.
Student’s product strategy includes the
creation of at least two different types of
media methods for the products. One media
method must be a print method and one must
be non-print. A media method is a media
strategy which highlights his/her product.
Student has 2-3 sentences about each media
method (i.e. one paragraph of what he/she
would do, not how to do it). Student does not
use the Facebook example provided here:
• Product and Promotion:
o Integrated Marketing
Communication
o Advertising Strategy/Objectives
o Push and Pull
o Media Strategy
o Advertising Execution
o Direct Marketing
o Public Relations/Strategies
o Positioning
Student’s product strategy addresses three
elements of the Product and Promotion List
provided in the assignment.
The product strategy is a minimum of 700
words in length. Note: Charts/graphs/tables
Met
Partially
Met
Not Met
Comments:
3
Promotion and the Product Life
Cycle Grading Guide
MKT/571 Version 10
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
3.5
#/3.5
Partially
Met
Not Met
Total
Available
Total
Earned
1.5
#/1.5
5
#/5
Comments:
do not count toward the word count.
Writing Guidelines
Met
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Comments:
4
…
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