Expert answer:PEST Analysis
Solved by verified expert:Finish 6-2 Final Project Milestone Three: PEST Analysis
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mba515_milestone_three_guidelines_and_rubric.pdf
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MBA 515 Milestone Three Guidelines and Rubric
You will submit an environmental scan of the company within the chosen market domain using the PEST format. This analysis will be written viewing the
company from the outside to the inside. This assessment will consider the knowledge gained from the SWOT analysis generated in Milestone Two and assess the
company’s competitive readiness from external dimensions, extending to the global marketplace. The scan will include the external political, economic/financial,
sociopolitical, and technological trends for a given market environment and a potential market. The information gathered from this scan will assist in the
identification of the most lucrative market niche in which to formulate an actual business development strategy in Milestone Four.
A. External Factors
1. PEST Analysis: Complete a PEST analysis on the external factors that affect the company’s readiness to compete. What are the political,
economic, social, and technological factors that affect the company?
2. Prioritized List: Based on the PEST analysis, examine and address the key issue from each quadrant to assist in the success of your chosen
company. Include supporting rationale and research as needed.
3. Readiness: Based on external factors, evaluate the company’s readiness to compete in the business environment of the market domain. Support
your evaluation with information from your market domain evaluation and PEST analysis.
Guidelines for Submission: Your paper must be submitted as an 8-10-page APA-style Word document with double spacing, not counting the cover page and
reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements
External Factors:
PEST Analysis
External Factors:
Prioritized List
Exemplary (100%)
Meets “Proficient” criteria, and
analysis demonstrates nuanced
understanding of external
factors affecting company’s
business environment
Meets “Proficient” criteria, and
prioritization demonstrates
nuanced understanding of key
issues from each quadrant
Proficient (90%)
Completes comprehensive PEST
analysis on external factors
affecting company’s readiness
to compete
Examines and addresses the key
issue from each quadrant,
including supporting rationale
and research
Needs Improvement (70%)
Completes PEST analysis on
external factors affecting
company’s readiness to
compete, but analysis is cursory
or inaccurate
Examines and addresses the key
issue from each quadrant but
lacks rationale
Not Evident (0%)
Does not complete PEST
analysis on external factors
affecting company’s readiness
to compete
Value
30
Does not examine or address
the key issue from each
quadrant
30
External Factors:
Readiness
Articulation of
Response
Meets “Proficient” criteria and
demonstrates nuanced
understanding of relationship
between competitive readiness
and external factors affecting
company’s business
environment
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Comprehensively evaluates
company’s readiness to
compete in business
environment based on external
factors, supporting response
with market domain evaluation
and PEST analysis
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Evaluates company’s readiness
to compete in business
environment based on external
factors, but response is cursory
or inaccurate or lacks support
Does not evaluate company’s
readiness to compete in
business environment based on
external factors
30
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Earned Total
100%
…
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