Expert answer:Midterm Test

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Media Management, WAU
Fall, 2017
Midterm Test
Define terms (2 pts each):
1) Leadership –
2) Motivation –
3) Behavior conditioning
4) Malsow’s Hierarchy
5) Positive Conditioning6) Operant Conditioning7) Equity theory
8) Mass Media9) Team10) Expectancy Theory-
True or False (2 pts each):
T or F Media executives have little struggle with reinventing the industry
T or F Fewer opportunities exist in traditional media industries for entrepreneurs
T or F Successful leadership depends on singular style and skills
T or F Traditional leadership traits for a CEO are best.
T or F Managers in media should always know what motivates their employees
Essay Questions to respond to (10 pts each):
1) What are important leadership traits management should have in media?
2) How does Maslow’s Hierarchy come into management decisions?
3) What is Theory X, Y, Z?
4) What is the motivation process and the three theories that define it?
5) What can a company leader do to encourage innovation in media?
Match to answer (4 pts each):
1)Situational Leadership Theory _____Classified needs into a five-tier hierarchy
2)Task-Relationship orientation
_____Said that an employee’s needs may be partially
but not completely met, or that you could be
motivated by two needs at the same time
3)Abraham Maslow
_____ That an effective leader approaches leadership
by understanding the followers’ task and
psychological maturity
4)Clayton Alderfer
_____ Said that most people want to influence others
and be liked
5)David McClelland
_____ That some leaders are more concerned about
job related tasks, while others focus on maintaining
good relationships
…
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