Expert answer:Marketing presentation Smashbox Cosmetics – Powerp

Solved by verified expert:Prepare a presentation for the Chief Marketing Office (CMO) of the
company that you researched for the Phase 2 Discussion Board that
identifies two or more current target customer profiles and the
marketing approaches that are currently used to reach these targets.
Research and provide recommendations as to three specific
digital marketing techniques that could be used to sharpen the focus on
the existing target segments.
Be sure to explain how the online behaviors and activities of
these target groups have been considered as part of your digital
marketing considerations.Create a Microsoft PowerPoint Presentation consisting of the following slides, at a minimum:
Title, Overview, Target Profile #1, Target Profile #2, New
Digital Marketing Technique #1, New Digital Marketing #2, New Digital
Marketing #3, Conclusions, References.
There should be nine (9) slides minimum.
Slides should include short descriptive phrases only (except
for Reference Slide), with detailed written narration using the Notes
area, 100 word minimum, plus in-text citations as required.
smashbox_individualization_db2.docx

Unformatted Attachment Preview

It may not seem like much of a difference but mass personalization and true individualism are like the
past and the future in terms of marketing strategy. Mass personalization is quickly becoming an
outdated thing of marketing past. What is mass personalization? Mass personalization is the appearance
of individualization. For example, sending an email to your entire mailing list but changing the name to
the recipient’s name for each email or having the landing page for your website say “hello, so-and-so!”
when a customer logs in. This type of illusion of individualization has been going on for years now and is
slowly moving toward true individualization utilizing all the data that has been collected over the years
of living our lives online. True individualization is just that, it is marketing that is truly targeted at you.
The information for this type of marketing comes from the data that you create when conducting online
searches and making purchases. (Perspectives, 2016)
Smashbox has used mass personalization for years in their marketing emails, websites, and other online
content. You can sign up for the email list, get your personalized messages every time they send out
marketing messages, and use purchase points toward products or samples of your choosing. This is not
new or innovative and does not use your real data the way that true individualization does.
These days they are trying to move closer to true individualization in their marketing using social media
as its main platform for this move. Instagram has been a huge source of their individualization plan as
they are able to respond in almost real time to consumers who “like” certain posts of purchase certain
items. Social media and its ability to link consumers and companies is really helping to advance this new
marketing frontier. Smashbox has also utilized YouTube to help reach its consumer in a meaningful way.
They tap online influencers and can reach out to the consumer that follows that influencer or video
type. They can then offer discount codes based on your viewing habits for products they know you like.
The company must see a good response from these videos because they tend to re-tap the same
influencers time and again. As a consumer, I feel that Smashbox has really started to use social media in
the best way a marketing campaign can, by making it a truly personal experience.
Another way they are starting to move towards true individualization and away from mass
personalization is with their line of 3D printed lipsticks. Currently, it is still just a novelty item but they
have the capability to print a 3D lipstick in the color of your choice in the actual shape and pattern of
your own lip print. Like a fingerprint this would be the most individualized lipstick available on the
market. (Castañon, Smashbox New Lipsticks 3-D Printing Personalized, Makeup, & Castañon)
If the future of marketing is true individualization I am excited for the future of marketing because I
much prefer a targeted approach as opposed to a seemingly targeted approach.
REF:
Castañon, K., Smashbox New Lipsticks 3-D Printing Personalized, Makeup, B. •, & Castañon,
W. B. (n.d.). This New Lipstick Is Like Nothing You’ve Seen Before. Retrieved October 18,
2017, from http://www.refinery29.com/2016/09/124497/smashbox-3d-printed-lipstick-customdesigns
Offers. (n.d.). Retrieved October 18, 2017, from
https://www.smashbox.com/offers?gclid=COLA59aegtcCFWuPxQIdCP8LSA&gclsrc=ds
Perspectives, T. (2016, February 29). TeradataVoice: The Difference Between Personalization
And Individualized Insights. Retrieved from
https://www.forbes.com/sites/teradata/2015/03/20/the-difference-between-personalization-andindividualized-insights/#5b96a1251d15
…
Purchase answer to see full
attachment

How it works

1. Paste your instructions in the instructions box. You can also attach an instructions file
2. Select the writer category, deadline, education level and review the instructions 
3. Make a payment for the order to be assignment to a writer
4.  Download the paper after the writer uploads it 

Will the writer plagiarize my essay?

You will get a plagiarism-free paper and you can get an originality report upon request.

Is this service safe?

All the personal information is confidential and we have 100% safe payment methods. We also guarantee good grades