Solved by verified expert:Hello, I need help writing a 4 to 6 page Marketing Paper. The paper must have 3 academic sources referenced. I have attached the rubric below. Any help would greatly be appreciated!! Thank you so much!
unit_3_rubric.docx
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Creating A Measurable Marketing Strategy Across Cultures
In your simulation this week, one item that you will be working on is advertising to include ad copy
design, and media placement and ad frequency. As you grow past your Chicago home headquarters, you
will need to create a marketing strategy that:
•
Presents a core unified picture of your company and brand but also differentiates per individual
market segments and cultures.
•
earn customer trust and business every day, act with integrity in everything we do, offer
excellent customer service, be a good corporate citizen, deliver value to all stakeholders
•
Utilizes both traditional (i.e., print media, television, radio) and non-traditional sources (i.e.,
social media)
•
Is cost effective from a budget and resources perspective and can be measured for the Return
on Marketing Investment (ROMI)
Requirements
In a 4-6 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate,
you will prepare the following:
•
Present a summary incorporating at least three academically credible sources in addition to the
weekly reading of the best practices you have discovered in your research on:
•
creating a core marketing/advertising strategy
•
differentiating elements of this strategy tailored to individual markets and cultures
•
integrating traditional and non-traditional sources
•
calculating Return on Marketing Investment (ROMI)
•
Select one product line your team is working with (Traveler, Workhorse, Mercedes) and submit
a specific marketing plan that contains a:
•
Core unified message
•
Specific messages to the target customer in each of the countries you are selling into
•
Plan for how you will measure the results of your plan.
Share the results of your research with your team as soon as you have completed it so that the team can
incorporate it into the marketing and advertising plans being developed.
Using your readings, the information from prior courses including: GB530: Marketing Management, and
personal experience will be helpful to you in this Assignment.
In this Assignment on reporting leading edge trends and integrating it into the simulation marketing mix
practices the following professional skills:
•
Problem solving and critical thinking by analyzing qualitative and quantitative data in decision
making.
•
Working effectively in teams to collaborate and build relationships.
…
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