Expert answer:Marketing Paper

Solved by verified expert:Hello, I need help writing a 2 to 3 page marketing paper regarding a marketing penetration plan. There must be four academic references utilized within the paper. Please ignore the rubric where it says three. The professor has said he wants four references for this paper. I have attached the rubric below. Any help would greatly be appreciated!! Thank you so much!!
u1assignment_rubric.pdf

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[MT450: Marketing Management]
Unit 1 Assignment
Assignment: Marketing Strategy
Your company just acquired another company that manufactures and sells packaged ice. Traditionally the company has
sold in bulk to industrial users. You want to sell to consumers.
•
Develop a marketing strategy for your packaged ice that includes a market penetration strategy, market
development strategy, and the value proposition.
Provide a 2–3 page (APA formatted and citation styled) marketing strategy plan paper with at least three supporting
scholarly references (no use of Wikipedia) that address this Assignment. You should include at least one illustration
which can be included in the body of your paper or in an appendix.
Assignment Checklist:
•
Write your original response in Standard American English, paying special attention to grammar, style, and
mechanics.
•
Respond to the Assignment criteria in a thorough manner, by addressing the specific objectives listed in the
grading rubric.
•
Ensure that your viewpoint and purpose are clearly stated.
•
Demonstrate logical and appropriate transitions from one idea to another.
•
Your paper should be highly organized, logical, and focused.
NOTE: Your paper should be in APA format and citation style. You must include a title and reference page in addition to
the 2–3 pages of your marketing strategy paper.
Submit to the Unit 1: Assignment Dropbox.
Scroll down to see the grading rubric…
32
Unit 1 Assignment Grading Rubric
40
Possible
Points
Specific Paper Objectives: Assignment Checklist
(80%):
Developed a marketing strategy for your packaged ice
that includes a market penetration strategy
11
Developed a marketing strategy for your packaged ice
that includes a market development strategy
11
Developed a marketing strategy for your packaged ice
that includes a value proposition
10
Subtotal:
32
Writing Style and Grammar 20%
8
Grammar and spelling
3
Paper is 2–3 pages in length and responses are
concise and direct
3
Reference list and citations are provided
2
Total Points:
40
Possible
Points
Points
Earned
…
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