Expert answer:Marketing assignment

Solved by verified expert:Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. Students will be creating a marketing plan (refer to Marketing Plan and Outline document). The teams will create a plan for Cottonwood Gulch, and the Individual Student should choose a company and product or service that has data readily available and where they can use demographic/psychographic data to provide insights. Assignment StepsTeam Assignment: for those participating in the Service Learning Project for Cottonwood Gulch:Market Segmentation TechniquesInstructions:Segmentation Techniques Assignment:Instructions:Go to the Strategic Business Insights website (see link below). Takethe VALS Survey. Copy and paste the results into a word document,along with the definitions of your primary and secondary VALSsegments.Go to the Nielsen website (see link below). Explore the NielsenSegmentation Methodology, the featured and other segments, and thenclick on Zip Code Lookup. Enter the Zip Code for central Albuquerque(87110) and click Enter. A map showing the geographic area will popup along with information on the distribution of people by age,race/ethnicity, marital status, and presence of children. On the left willbe three options: PRIZM, P$CYCLE, and ConneXions (threesegmentation techniques based on Zip Codes, Wealth, andConnectivity).Click on PRIZM to view the list of primary segments for our centralAlbuquerque geographic area.Write a 900-1,000 word analysis that includes the following:• Summarization of your VALS results, and a brief discussion of whatyou think of them.• Summarization of the central Albuquerque Prizm segments, and abrief discussion of whether you place yourself in any of them and whyor why not.• Summarization of what you learned about these two segmentationmethodologies.• How are they similar and how are they different?• How can they be used together?• Compare your results showing your buying behaviors with what youknow of organizational buying behaviors.• Briefly review the dimensions of the consumer as well asorganizational buying behavior segments.• How do consumer behaviors differ from organizational behaviors?Cite a minimum of two (2) peer reviewed sources (go to the UoPXlibrary and click yes for peer reviewed articles and search by key word(such as segmentation, consumer purchasing, VALS, organizationalpurchasing, etc.).Format your paper consistent with APA guidelines.Click the Assignment Files tab to submit your assignment.Segmentation Links:VALS: http://www.strategicbusinessinsights.com/vals/pres…NielsenSegmentation: https://segmentationsolutions.nielsen.com/mybestse…nts/Default.jsp?ID=20

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