Expert answer:Marketing

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Solved by verified expert:Part I. 1. Describe your target audience current perception and behavior.Please describe in detail. Ex – demon, psycho, etc. Part II.1. Write down your target audience “a day in life “in detail. That means from the moment your target audience wakes up until he/she goes to sleep.What are his/her activities for the day?(Both weekday and weekend)2. Identify effective brand contact points for the target (brand touch points) and explain them with examples Hint: think about time, place, situations and feeling to tell your brand message for the consumers.Example– Weekday6:00 am wake up6:10 am shower6: 30 ambreakfast while watching TV 3 morningnews and skimming Thai Rat newspaper.7:00 am take a green ferry to work7:10 am stop by at night mkt to buy some snacks8:15 ammeeting with the supervisor9:00 ambe at the assigned areaDetail here7:30 pm dinner Detail here …….12:00midnight go to bedWeekend 8:00 am wake upDetail here…….1:00 am go to sleepPlease choose your product (existing or imaginary does not matter) This is the product that you would like to market toward your chosen target marketCurrent perception and behavior

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