Expert answer:managing the hotel

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HOSP 1015 – Managing the Hotel Guest Experience
Term Project
Week 7: Classification, Brand, Location, ADR and Average Wage Rate
DUE: Week 7, Sunday, 11:59PM Eastern
Value: 35 Points
You will make the following decisions about your hotel, and present these in a paper.
Format instructions for your paper are at the end of this project document.
1. Classification: Will you be an economy hotel, a limited service hotel, a full
service hotel, or a luxury hotel? Whatever you choose to be, you need to
describe your hotel, the services you will offer, and WHY you chose this.
2. Brand: You will select an appropriate brand for your hotel, and describe
specifically why you chose that brand.
3. Management: Will you select the Brand to manage your hotel, or an
independent management company? Why will you make that decision?
4. Location: Where will your hotel be located? A specific city and state, and an
address within this area (Google maps satellite view comes in really handy for
this). Why did you choose to locate here?
5. Average Daily Rate: You will research the average room rates for similar hotels
in the area you select (using Kayak, Expedia, and others). You need to review at
least four seasonal dates and create an average rate for your hotel. This will be
considered your “rack rate”. In addition create a minimum of 5 special or
discounted rates for different markets of guests.
6. Average Wage Rate: You will need to determine what the minimum wage is for
your market (mimimumwage.com). You will use this information later as you
build schedules and other financial data.
NOTE: When using the Excel spreadsheet for parts of your assignment, you will need to
insert the relevant parts of the spreadsheet into your Word document by copy/paste
function.
FORMAT Requirements (for ALL Sections of the Team Project)
Your paper must meet the following requirements. These are designed to allow you to
submit a professional quality paper.
1. Each paper must have a title page (sample below).
2. Margins must be 1.5 inches on the top and bottom and 1 inch on each side.
3. Each page must be numbered at the bottom of the page, centered, in the footer
section of the page (Use Word Footer functionality). The Title Page is not
numbered.
4. Paper must be double spaced, with each paragraph beginning indented.
5. There must be no spelling and no grammatical errors.
6. The tone of the paper must be professional.
7. Each paper must be submitted through Turnitin using the Turnitin link in the
course as instructed by your professor.
8. When using the Excel spreadsheet for parts of your assignment, you will need to
insert the relevant parts of the spreadsheet into your Word document by
copy/paste function.
Essential Elements:
Each section of your paper must be logically organized, based on the assigned items. It
should be easy to read, and move sequentially through the content you are presenting.
The “why” of your decisions is as important as the “what”. You must be able to describe
and defend the reason/thought process you used to arrive at your decision.
There is not necessarily a “right answer” to many of these points. Your performance on
the paper will be based not so much on what you chose, but WHY you chose it. Was
your choice logical and based on the facts available? Was your choice based on creating
a competitive advantage?
For example, if you are presenting the location of your hotel. Why did you locate your
hotel there? What are the advantages to this location and what will you do to maximize
these? Are there any disadvantages and if so, what could you do to minimize them. It
is important that you use any information that has been presented in the class to date,
along with your knowledge.
Under no circumstances are you to use the term “as stated before” or “as stated above”,
and then repeat what you said earlier. This is both annoying an unprofessional.
Use professional terms, not slang. Assume you are writing this note to your investors
or to your boss.
Title Page Example:
Johnson and Wales University
Title of Paper
Subtitle of Paper (if any)
Team Member 1 name, Team Member 2 name, etc.
Submitted in partial fulfillment of:
Course Number, Course Name
Professor’s Name
Date Submitted
…
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